Rooibos NewsRooibos Ltd puts brand on the road

Rooibos Ltd logo on truck puts brand on the road

It is about our brand identity, says Gerda de Wet, Communication Manager at Rooibos Ltd, referring to the branding of one of the trucks used to freight bulk Rooibos. “The design on the truck is doing what signage on a building cannot do. Thousands of people get to see the brand every day, making it an effective form of outdoor media and a cost-effective way of building brand awareness. It also instils a sense of pride among all those associated with Rooibos Ltd.”


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