Rooibos NewsSA drought threatens Rooibos production

SA drought threatens Rooibos production

The current drought in South Africa is threatening the production of Rooibos. Says Rooibos Ltd Managing Director Martin Bergh, "Unlike maize, which has import substitutions, Rooibos has no substitution. Financially, the volume has gone down but the price has gone up. But that is not what we want. But we want to develop Rooibos as an international drink. We want to grow Rooibos, which has now taken a knock because we cannot supply enough." This could have a significant impact on downstream players in the industry.

Watch BBC video clip here.