News ArchiveMagazine PR campaign drives Rooibos sales

Magazine PR campaign drives Rooibos sales

14 major Japanese women's magazines have published articles on Rooibos in their June and July publications, espousing the tea's effect on health and beauty. Anti-aging is one of the key words used in the articles and is attributed to the anti-oxidative power of Rooibos. The campaign coincides with the launch of a new RTD Rooibos product by one of Japan's largest beverage companies. Courtesy of Nikkei Business Publications, Inc., the articles published in two of their magazines can be seen at the following links: ecomom (24 June 2013) and Nikkei Health (July 2013)

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