Issue 15 - April 2012

News from Rooibos Ltd - read all about:

In this edition: Rooibos Ltd expands its global presence by opening up Middle East markets, exhibiting in Germany and the United Arab Emirates, and hosting visitors from Germany, Canada, California and the USA. See the latest research findings on how Rooibos helps to fight cancer, and try out delicious recipes with Rooibos as an ingredient. Make yourself a cup of Rooibos and enjoy the read.

  • News
    Rooibos Ltd takes first step into Middle East market
    Report back on exhibitions in Germany and the UAE
    Hosting visitors from Germany, Canada and California, USA
    Tetley's connection with Zeekoeivlei Rooibos farm in Clanwilliam
    Dress made of Rooibos tea bags at J&B Met
    Out of Africa experience in Australia
    Make a winter treat for family and friends
    Argentinean sommelier Horacio Busto writes about Rooibos

  • Personnel
    Rooibos Ltd's Gerda de Wet receives Long Service Award
  • Upcoming Events
    Exhibitions
    Cederberg Arts Festival - Clanwilliam, 27 - 29 April 2012

  • Cooking with Rooibos
    Roasted Asparagus with Rooibos-Naartjie Dressing
    Pan-Fried Venison with Root Vegetables
    Vital Rooibos Ice Lollies

  • New Products
    Yogi launches teas with Rainforest Alliance Certified Rooibos
  • Health & Research
    Rooibos and cancer
    Eat yourself healthy: your dose of cancer-busting foods
    Have another cup of Rooibos
    Why Rooibos is good for you
    Explaining the health benefits of Rooibos
    Rooibos can help kids not overheat

  • Tips
    Rooibos Q&As

    Write to us
    We'd like to hear from you, so please share your Rooibos stories with us at info@rooibosltd.co.za

Rooibos Ltd takes first steps into Middle East market

Rooibos Ltd is currently introducing Rooibos to the tea-drinking Middle East market. Says Arend Redelinghuys, Marketing Director of Rooibos Ltd, “I think our tea will be popular here as I know Middle East tea drinkers like to take their tea with milk. Rooibos is the only herbal tea that can be drunk with milk and sugar as well as black. Redelinghuys revealed that the firm had discussions with Unilever and listings in four supermarkets. Read more.


Report back on exhibitions in Germany and the UAE

Biofach – Nürnberg, Germany, 15 – 18 February 2012

Rooibos Ltd hosted a stand at this well-attended expo for organic products. This was an ideal opportunity to meet our European clients and to make contact with potential clients. The company promoted raw Rooibos material, extracts and Rooibos Espresso.

Rooibos Ltd’s stand at the Biofach exhibition in Nürnberg


Gulfood – Dubai, UAE, 19 – 22 February 2012

The main purpose of this popular exhibition was to educate consumers and create awareness for Rooibos as a herbal drink. Rooibos Ltd would like to acknowledge the effort of the DTI for an excellent pavilion – it was very well organised and designed.

Rooibos Ltd’s stand at the Gulfood exhibition in Dubai


Hosting visitors from Germany, Canada and California, USA

German travel writers

A group of German journalists and travel writers visited Rooibos Ltd in January this year. They spent time at Rooibos Ltd’s head office in Clanwilliam and at a Rooibos farm and Rooibos factory to see the processes involved in producing Rooibos products. This visit was organised by South African Tourism in Frankfurt to promote South Africa as a tourist destination. An article was published in the Kölner Stadtanzeiger in March 2012.

The following journalists visited Rooibos Ltd:


Colette Cronje, Technical Support – Rooibos Ltd, explaining the production process of Rooibos to German journalists
  Mrs Claudia Schuh, Travel writer – Kölner Stadtanzeiger / WAZ, Mr Dieter Knaut, Editor in chief – Rhein-Ruhr Magazin, Mr Ulli Kööpke, Travel writer – Mate, Mr Harald Ries, Travel writer – Westfalen Post and Mr Volker Mehnert, Freelance – Welt / FAZ. Mrs Silvia Braun, Communications & Marketing Manager – South African Tourism Germany, accompanied them.  

 

Colette Cronje, Technical Support – Rooibos Ltd, with Ulrich Clef at Rooibos Ltd’s drying yard.

Ulrich Clef from Germany

In February this year, SA Tourism sent Ulrich Clef, editor of the German publication Golf Genuss to visit South Africa.

The purpose of his trip was to explore all the leisure activities that South Africa has to offer in his magazine aimed at affluent golfers looking for new travel destinations.


Canadian celebrity chef Ricardo Larrivée

In January this year, Rooibos Ltd welcomed Ricardo Larrivée – Canada’s most successful celebrity chef. Ricardo – also referred to as "Quebec's answer to Jamie Oliver" – has become a household name in Quebec.

Ricardo was very interested in the harvesting and processing of Rooibos, as well as the versatility of Rooibos in food preparation.


Canadian celebrity chef Ricardo Larrivée and his film crew exploring the world of Rooibos

Sarah Scarborough from The Republic of Tea in the USA

On 1 February this year, Sarah Scarborough, tea buyer at The Republic of Tea for Rare Teas, visited Rooibos Ltd in Clanwilliam. The Rare Tea Republic curates small parcels of single-estate full-leaf teas directly from the world's finest tea gardens – which includes Rooibos from South Africa.

Find more information at www.RareTeaRepublic.com

Rooibos plantation
Robert Bergh, Rooibos producer, and Sarah Scarborough taking a closer look at the Rooibos drying yard on Zeekoevlei

Sarah tastes various types of Rooibos
Gerda de Wet, Rooibos Ltd's Communication Manager, with The Rare Tea Republic's Sarah Scarborough and Rooibos Ltd's Marketing Director, Arend Redelinghuys

Tetley’s connection with Zeekoevlei Rooibos farm in Clanwilliam

Tetley’s Farmers First Hand is a unique communications campaign that connects tea drinkers with tea producers around the world. Utilising Facebook, Farmers First Hand enables tea drinkers to communicate directly with tea producers in the Rainforest Alliance certification programme. The Farmers First Hand panel now includes Dawid, Marie, Sara and Jan – four workers from the Rainforest Alliance Certified™ Zeekoevlei Rooibos farm near Clanwilliam. Read more.

Zeekoevlei Tea ready for distribution to Tetley’s in the UK

Zeekoevlei farmers proudly showing Tetley Rooibos
Zeekoevlei farmers with Shaun Wynne-Jones,Social Media Manager of Tetley


Dress made of Rooibos tea bags at J&B Met

Donning a Rooibos inspired dress and hat at the recent J&B Met in Cape Town, Janae Maddison and her boyfriend made the semi-finals of the “Made Differently” dress category at this annual event for lovers of horse races and high fashion. Read more and take a look at Janae’s dress made from 1 300 Rooibos tea bags.


Out of Africa experience in Australia

The African-themed cafe Kahawa in Perth, Australia, offers South African Rooibos on its menu. Says owner Jason Allegretta, “There are a lot of South Africans in the area, which we didn’t know before opening – we believe we were meant to be here”. Read more.


Make a winter treat for family and friends

Make award-winning chef Chantel Dartnall’s delicious Tomato Rooibos Risotto. Chantel, who also contributed to Rooibos Ltd’s cookbook A Touch of Rooibos, is the chef at the acclaimed Restaurant Mosaic at the Orient Boutique Hotel in the Crocodile River Valley. See recipe.


Argentinean sommelier Horacio Bustos writes about Rooibos

Horacio Bustos, sommelier from Buenos Aires, Argentina, writes about the properties of various types of tea on his tea blog. This includes South African Rooibos. See more.

Rooibos Ltd’s Gerda de Wet receives Long Service Award

In February this year, Gerda de Wet, Rooibos Ltd’s Communication Manager, celebrated a career of 25 years with the company. Says Gerda, “My career journey with Rooibos Ltd has been one of personal and professional growth.” Read more.

Exhibitions
Caffè Culture – London, UK, 16 to 17 May 2012

Rooibos Ltd will be exhibiting at the Caffè Culture Show which caters exclusively for the UK's cafe bar market. Hosting over 200 of the industry's major international brands, alongside smaller independent suppliers, the show offers visitors the complete range of products and services that every successful cafe bar needs. See more.

Exhibitions
World Tea Expo, Las Vegas, Nevada, 1 to 3 June 2012

The World Tea Expo is the largest trade show and conference in the world for premium tea and related products. This is where industry professionals connect face-to-face to unveil new products, optimise high-quality merchandise, and gain in-depth product knowledge and network with peers. Rooibos Ltd will be there to promote South African Rooibos. See more.

Cederberg Arts Festival – Clanwilliam, 27 to 29 April 2012

From musicals and shows to discussions, workshops and outdoor activities – this is what you will find at the annual Cederberg Arts Festival. The popular Laager Rooibos and SARIE Women’s Morning on 27 April comes with talks, entertainment, a Rooibos tea party, good food and goody bags. Rooibos Ltd is sponsoring the musical Brother Love by brothers Emo and Loukmaan Adams. Click here for details.

See also more on Sarie.com

 

Roasted Asparagus with Rooibos-Naartjie Dressing
Roberto de Carvalho

450 g asparagus, trimmed
5 ml extra-virgin olive oil
2 large naartjies or small oranges
80 ml fresh naartjie or orange juice
45 ml Rooibos syrup (see Baklava with Rooibos Syrup, page 116)
10 ml rice vinegar
8 ml oriental sesame oil
8 ml naartjie or orange zest, grated
1 clove garlic, crushed
3 ml fresh ginger, peeled and grated
salt
freshly ground black pepper
30 ml finely chopped spring onion tops
30 ml finely chopped roasted peanuts

1. Preheat the oven to 220 °C. Place the asparagus in a medium-sized bowl and pour enough cold
water over to cover. Leave to stand for 15 minutes. Drain.
2. Arrange the asparagus in a baking dish (about 33 x 23 x 5 cm) and drizzle with the olive oil.
Roast for about 10 minutes. Turn occasionally, until the asparagus is crisp-tender. (Alternatively
the asparagus and nuts can be sautéd in a frying pan.) Transfer to a platter and set aside to cool.
3. Using a sharp knife, cut the peel and white pith from the naartjies. Cut between the membranes to
release the segments. Arrange the naartjie segments on top of the asparagus.
4. To make the dressing, whisk the naartjie juice, Rooibos syrup, vinegar, sesame oil, naartjie zest,
garlic and ginger together in small bowl. Season the mixture to taste with salt and pepper.
Drizzle the dressing over the asparagus and naartjies. Sprinkle with spring onion tops and peanuts
and serve.

Serves 4


Pan-Fried Venison with Root Vegetables
Edgar Osojnik

100 ml water
1 Rooibos tea bag
2 carrots, peeled
1 beet, peeled
2 parsnips, peeled
1 celeriac bulb, peeled
50 g (50 ml) butter
1 piece (350 to 480 g) venison loin, cleaned and trimmed
salt
freshly ground black pepper
mashed potatoes for serving

1. Place the water in a small saucepan, add the Rooibos tea bag and bring to the boil.
Simmer until the liquid is reduced to 10 ml. Remove the tea bag.
2. Cut the peeled and rinsed vegetables into cubes the thickness of a finger.
Heat the butter in a saucepan, add the vegetables, reduce the heat and cook the vegetables
until just cooked (do not overcook).
3. Cut the venison loin in 2 portions. Season well with salt and pepper.
Heat a grilling pan until hot and cook the meat until done according to taste.
4. Add the butter from the vegetable pan and the Rooibos reduction to glaze the meat.
5. Serve with the root vegetables and creamy mashed potatoes.

Serves 2


Vital Rooibos Ice Lollies

Try this easy-to-make recipe for healthy ice lollies made with Rooibos, honey, cinnamon and other goodies. Read more.

 

Yogi launches teas with Rainforest Alliance Certified Rooibos

Yogi Tea now includes Rainforest Alliance Certified Rooibos in five of its teas in the USA and one of its teas in Canada. This is a major milestone in Yogi’s continued efforts to promote sustainability. These are the first teas with Rainforest Alliance Certified Organic Rooibos in the United States, where Yogi is the Number 1 selling tea in the natural channel. These items arrived on supermarket shelves in the USA in February 2012.

 

Rooibos and cancer

Various research projects at the Medical Research Council are investigating the effect of Rooibos compounds on different types of cancer – including skin, liver and oesophageal cancer. The SA Rooibos Council as well as CANSA contribute to the research funding. Read more.


Eat yourself healthy: your dose of cancer-busting foods

The USA government's National Cancer Institute estimates that roughly one in three cancer deaths may be related to diet. There is significant evidence that many cancers can be prevented by the food we eat. Click here for a list of cancer-fighting foods, which include Rooibos.


Have another cup of Rooibos

Columnist Birgit Ottermann talks about the nurturing and nourishing qualities of Rooibos, saying that many South Africans don’t pay much attention to their daily cup of Rooibos, yet “it’s making waves overseas as a nutritional super-hero”. Read more.


Why Rooibos is good for you

This Health24 article gives an overview of the medicinal benefits of Rooibos, ranging from cancer-fighting properties to the fact that it is free from caffeine and kilojoules and colourants. Read more.


Explaining the health benefits of Rooibos

Although Rooibos has been used for over 300 years, research on the medicinal value and agricultural potential of Rooibos only started in the 20th century. Today, research around the world confirms the myriad of health benefits of this “mountain” tea. Read more.


Rooibos can help kids not to overheat

This article explains why Rooibos-based ice tea offers far more health benefits for school children than fizzy drinks – especially during the hot summer months. What’s more, home-made Rooibos ice tea is cost-effective, lasts for up to two weeks in the fridge, and it can be flavoured with various kinds of fruit juice. Read more.

Rooibos Q&A's

Does Rooibos contain theaflavins? Does Rooibos mimic the SOD enzyme? What do the antioxidant polyphenolic compounds in Rooibos do? Click here for answers to these and other questions.