IN THIS ISSUE

Spreading the word about Rooibos around the world: Read about the new Rooibos Route logo, Rooibos Ltd hosting stands at exhibitions in China and the USA, global visitors spending time with Rooibos Ltd in Clanwilliam, truck branding, a "Tweet & Eat" media lunch, the new Freshpak Rooibos commercial and more. Enjoy your Rooibos - wherever you are in the world.

Rooibos Route launches its new logo

The new Rooibos Route logo depicts a cup of tea and seven leaves or Clans, representing Cultivation, History, Activities, Restaurants, Teahouses, Accommodation and Treats, which is what the route is all about. Rooibos Ltd, a member of the Rooibos Route, attended the launch event.

Read more.

Rooibos Ltd brand is going places

Rooibos Ltd recently branded a third truck of its logistics service provider, Slabbert Transport. Says Gerda de Wet, Communication Manager at Rooibos Ltd, "Our company's name and image are valuable assets. On-truck advertising strengthens brand awareness among various stakeholder groups because it increases our brand visibility. This low-cost, high-impact form of advertising literally takes our brand to people all over South Africa."

See photographs.

Rooibos Research Association shares research findings

On 4 June this year, the Rooibos Research Association gathered at Zeekoeivlei to share new research results on Rooibos. Willie Nel, chairperson of the Association, said the researchers created new knowledge on Rooibos production to the benefit of everyone involved.

Read more and see photographs.

"Tweet & Eat" media lunch spreads the word about Rooibos

On 3 June 2015, Bushmans Kloof Wilderness Reserve and Wellness Retreat hosted a "Tweet & Eat" media lunch at The Twelve Apostles Hotel and Spa and invited social media journalists, bloggers, Instagrammers and Tweeters to attract a new audience to its "Taste the Cederberg on the Ocean's Edge" event. Rooibos Ltd participated in this event by giving a short presentation on Rooibos.

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Report back on exhibitions attended: World Tea Expo in California and SIAL in Shanghai

Rooibos Ltd attended two expos from 6 to 8 May 2015, namely the World Tea Expo in Long Beach, USA, and SIAL China in Shanghai. Both afforded Rooibos Ltd the opportunity to engage with existing and potential clients and to increase the use of Rooibos globally.

Read more and see photographs.

Visitors from China and Germany spend time with Rooibos Ltd in Clanwilliam

Various groups of visitors, which included tea buyers from China, 40 agricultural students from Germany, a German student doing research on Fairtrade and community development, and four prominent German journalists, visited Rooibos Ltd recently to learn more about Rooibos.

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Enrista Rooibos - convenience in a sachet

Café Enrista has just launched instant and quick-dissolving Rooibos and honey tea in convenient sachets. The Rooibos and honey dissolves completely in hot water and it contains no chemicals. It comes in boxes with 10 sachets available from Pick n Pay, Checkers, Makro and selected Spar stores.

See photographs.

Teavana celebrated National Iced Tea Day with special Rooibos-based iced tea

The USA celebrated National Iced Tea Day on 10 June this year. The Atlanta-based tea company Teavana, which sells high-quality loose-leaf teas and beverages in the USA, Canada, Mexico and further afield, created a special tea for the event and made it available free of charge at its participating stores. Called Pineapple Berry Blue Iced Tea, it contains green Rooibos, tangy pineapple and vibrant berry flavours. This is what the media said about Teavana's special iced tea.

Cederberg Tea House in Seattle serves South African food and Rooibos

"Pretty much anything you can do with coffee, we do with Rooibos tea. And it's so good for you. It's got five times more antioxidants than green tea." So says the mother and daughter team running the Cederberg Tea House in Queen Anne Avenue in Seattle, USA.

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Drink Rooibos at the Tea Avenue restaurant in Colombo, Sri Lanka

Tea Avenue, a restaurant in Colombo, the commercial capital of Sri Lanka, now features Rooibos as part of the hot tea range on its menu, reports Tharanga Cooray, Rooibos Ltd's Sales Manager in Sri Lanka.

New TV advertisement tells the story of Freshpak Rooibos

A journey through tea – this is what the new Freshpak Rooibos commercial portrays. When Egg Films director Sunu was asked to direct a commercial for M&C Saatchi Abel and Freshpak Rooibos, he used the theme "Goodness comes naturally" to guide him.

Read more and see ad.

Rooibos Ltd client Wiko Trading Company exhibits at SIAL

In May this year, Wiko Trading, one of Rooibos Ltd's clients, hosted a stand at SIAL 2015 in Shanghai. Wiko imports health products, including Rooibos, from all over the world. Wiko's distribution channel in China and Hong Kong stretches over 20 provinces. Find details at www.wikotrade.com. See SIAL photographs here.

Amazon Trading's promotion in Harrods includes Rooibos for children

Amazon Trading recently hosted a tea promotion in Harrods, London. The myriad of teas included the English Tea Shop's Rooibos Candy Cane tea for children.

See photographs.

Date to diarise: Freshpak Fitness Festival on Saturday, 3 October 2015

The Freshpak Fitness Festival, the Western Cape's largest multi-sport festival, is back for the 29th year to promote fitness, family fun and the benefits of a healthy lifestyle that includes Rooibos with its cancer-fighting properties. This event takes place in and around Clanwilliam on Saturday, 3 October, and it is aimed at both amateur and professional athletes. A percentage of the proceeds raised from the entry fees will be donated to CANSA. Families and friends are most welcome.

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Long service acknowledged at Rooibos Ltd

Laboratory assistant Charmaine Arrangie has been working at Rooibos Ltd for 20 years. Colette Cronjé, Quality Assurance Manager, honoured Charmaine for her loyalty and commitment to the company. "We have seen her grow and increasingly take on more responsibilities. We rely on her meticulous approach to laboratory work. She is an asset to Rooibos Ltd."

CAPTION: Rooibos Ltd's Charmaine Arrangie, laboratory assistant (left), with Colette Cronjé, Quality Assurance Manager, celebrating Charmaine's 20 years at the company.