Issue 19 - March 2013

News from Rooibos Ltd - read all about:

Read about Rooibos Ltd’s presence at international exhibitions and its growing list of VIP visitors, which help to increase the company’s global footprint. New product innovations with Rooibos range from easy-to-use capsules and digestive drinks to wellness beverages and iced teas. The findings of various research projects on Rooibos are also summarised. Of particular interest is the antidiabetic and glucose lowering effects of one of the flavonoids in Rooibos. You are also invited to use Rooibos in recipes for, among others, chocolate mousse, sorbet and health bread. Sit back with a cup of Rooibos and enjoy the read!

  • News
    Diplomats drink Rooibos at SA-Bulgarian Business Forum
    Fair Cape Dairies' Rooiboost drinking yoghurt gets global recognition
    Visitors from around the world welcomed at Rooibos Ltd
    Rooibos Ltd represented at Biofach
  • Upcoming Events
    Hosting exhibitions to open up new markets
    Cederberg Arts Festival: 1 - 5 May 2013
  • Community Engagement
    Rooibos Ltd sponsors ComNet youths' trip to Cape Town
  • Personnel
    In memoriam: Rooibos Ltd director Wiltie Eaton
    Sanna Swarts bids Rooibos Ltd farewell after 40 years
    Gian Loots appointed as plant and production engineer
    Acknowledgement for long service
    Rooibos Ltd enjoys year-end function at Muisbosskerm
  • Recipes
    A touch of Rooibos: Bake bread and make Glühwein
    Rooibos in recipes from around the world
  • New Products
    Herbex launches its Slim Ice Tea
    Nestlé introduces its Nestea Premium Rooibos and Honey
    The Republic of Tea adds iced tea to its product range
    Lipton redesigns its Infusion Smooth Digestion Tea
    French company formulated wellness drink with Rooibos
    Easy-to-use relaxing Infusion Capsules
    Relaxing European Herb Rooibos
  • Health & Research
    Aspalathin - the key to what makes Rooibos unique
    Rooibos health research on quality parameters and stress
    The antidiabetic properties of aspalathin-enriched Green Rooibos
    Rooibos gets its own sensory wheel, just like wine and coffee
  • Tips - Rooibos Q&A
    Answers to your questions on Rooibos and health
    Rooibos remedies for your skin


    Write to us
    We'd like to hear from you, so please share your Rooibos stories with us at info@rooibosltd.co.za

Diplomats drink Rooibos at SA-Bulgarian Business Forum

In November last year, the South African Embassy in Bulgaria arranged a Business Forum to celebrate 20 years of beneficial diplomatic relations between the two countries. Rooibos was served to all participants at the Forum, much to the delight of everyone involved. Rooibos, Green Rooibos and Honeybush were also showcased at the accompanying exhibition. The Bulgarian company Lechitel has been importing Rooibos from Rooibos Ltd for the past 14 years. Read more.

Right: South African Ambassador to Bulgaria, Mrs Sheila Camerer, addresses the audience at the Inter Expo Centre in Sofia, Bulgaria.

Left: The Bulgarian company Lechitel, which imports Rooibos, invites visitors at the Inter Expo Centre in Sofia, Bulgaria, to its stand to try some Rooibos.
Right: Mrs Sheila Camerer, South African Ambassador to Bulgaria, and Mr Boiki Motloung, Chargé d’ Affaires at the South African Embassy, enjoy Rooibos with their guests.


Fair Cape Dairies’ Rooiboost drinking yoghurt gets global recognition

Rooiboost, a Rooibos-containing drinking yoghurt produced by Fair Cape Dairies, achieved first place in the category Communicating science-related knowledge to consumers aimed at improving their lifestyle at the 2012 Global Food Industry Awards. One shot of Fair Cape’s Rooiboost contains the same amount of cancer-fighting glutathione than six cups of Rooibos. Read more.

Above: Fair Cape Dairies’ Marketing Director, Louis Loubser, and Joel Serman, Marketing Manager, with the award Fair Cape received at the Global Food Industry awards dinner held at Nitida Wine Estate in November 2012.

Visitors from around the world welcomed at Rooibos Ltd

44 visitors from French Farmers’ Association
On 13 January this year, 43 clients and one staff member of the French Association of Farmers (UTDF – Union Terres De France) visited Rooibos Ltd in Clanwilliam as part of an incentive trip. The French guests were taken on a tour of Rooibos Ltd’s production and processing facilities and enjoyed a tasting of Rooibos. They also visited a Rooibos farm to learn more about seedlings and harvesting.



Two representatives from Gebrüder Wollenhaupt GmbH in Germany
On a very hot day (measuring 52 degrees Celsius outside) in January this year, Jürgen Voigt (Purchaser: Raw Material) and Anja Mönnig (Quality Management) from the tea company Gebrüder Wollenhaupt GmbH in Reinbek, Germany, paid a visit to Rooibos Ltd. Johan Brand, Technical Manager at Rooibos Ltd, explained harvesting and processing to them. “We found the visit most informative, despite the heat”, said Voigt.

Left: Johan Brand, Technical Manager at Rooibos Ltd explains the production and processing of Rooibos to Jürgen Voigt, Purchaser: Raw Material at Gebrüder Wollenhaupt in Germany.
Right: Johan Brand, Rooibos Ltd, Jürgen Voigt and Anja Mönnig, Gebrüder Wollenhaupt.


 

Andrea Tapper, journalist from Germany
Towards the end of January this year, German journalist Andrea Tapper paid a visit to Rooibos Ltd to explore various aspects of Rooibos – from harvesting and processing to production, extraction and tasting. Andrea writes for Die Welt (one of Germany's daily newspapers with the highest circulation figures) and Donna (a women's magazine).


Daniel Trenk, MD of Alveus wholesalers, Germany
On 6 February this year, Daniel Trenk, Managing Director of the most important wholesaler for organic products in Europe, visited Rooibos Ltd. He was taken on a tour of the company’s facilities and to a Rooibos farm, and he enjoyed a tea tasting.


Matthias Schmitz from Gebrüder Wollenhaupt, Germany
Matthias Schmitz from the Sales and Marketing Division of Gebrüder Wollenhaupt GmbH in Reinbek, Germany, visited Rooibos Ltd on 6 February this year. He expresses a keen interest in the processing yards, production, harvesting, the quality centre, packaging and tea tasting.

Francois-Xavier Delmas from Le Palais de Thés, France
Francois-Xavier Delmas, founder of Le Palais de Thés in France, toured Rooibos Ltd’s facilities on 7 February this year. He wanted to know more about the company’s processing yards, production and extraction facilities, quality centre and tea tasting.


20 students and 4 professors from Osnabrück, Germany
A group of 20 students and four professors from The University of Applied Sciences in Osnabrück, Germany, visited Rooibos Ltd on 7 February 2013. Their tour started off at Rooibos farm Zeekoevlei. They also wanted to know more about the plantations, harvesting and processing. They visited South African and Namibian agricultural and food companies, as well as research institutions, in order to find new opportunities for collaboration regarding research and further education.


Rooibos Ltd represented at Biofach

Rooibos Ltd were among the 2 396 exhibitors involved in Biofach – the World Organic Trade Fair held in Nürnberg, Germany, from 13 to 16 February 2013. Over 41 500 trade visitors from 129 countries visited the exhibition. Says Gerda de Wet, Communication Manager at Rooibos Ltd: “Every year, Rooibos Ltd’s stand attracts an increasing number of visitors as more people know about Rooibos and as people are becoming more health conscious. This year was no exception. We strengthened existing relationships and we created renewed awareness of our unique product.”

Hosting exhibitions to open up new markets 

To open up new markets and foster existing trade relationships, Rooibos Ltd regularly exhibits at trade shows around the world. The company will host stands at these upcoming events:

  • 5 – 8 March 2013: Foodex, the 38th International Food and Beverage Exhibition, Makuhari Messe, Japan. www.jma.or.jp/foodex/
  • 8 – 10 March 2013: Engredea, a community of leading suppliers and manufacturers to source new ingredients, packaging, technologies, equipment, and services in the global nutrition industry in Anaheim, USA. www.engredea.com
  • 14 – 16 March 2013: International Coffee & Tea (ICT) Industry Expo, Marina Bay Sands, Singapore. www.intlcoffeeteaexpo.com

Cederberg Arts Festival: 1 – 5 May 2013

Rooibos Ltd and the Cederberg Arts Festival have been investing in the arts for many years. In May this year, Rooibos Ltd will once again be the main sponsor of the annual Cederberg Arts Festival in Clanwilliam. The purpose of this event is to bring the arts to the community. Together with Laager Rooibos, Rooibos Ltd will host the Rooi Rose Ladies’ Day on 1 May 2013. Find more information at www.cederbergfees.co.za

 

Rooibos Ltd sponsors ComNet youths’ trip to Cape Town

Rooibos Ltd sponsored a group of 12 ComNet Creative Arts’ youths to visit historical places and tourism attractions in Cape Town. These youths never had the chance to visit Cape Town before. They took part in the West Coast/Eden drama festival for the youth at the Suidoosterfees in Cape Town. They won the competition and were invited to take part in the Zabalaza festival at the Baxter Theatre during March. Rooibos Ltd is very proud of the children of Clanwilliam.


In memoriam: Rooibos Ltd director Wiltie Eaton

Rooibos Ltd director William Loftie Eaton, better known as Wiltie Eaton, passed away on 23 January 2013. He has been involved with Rooibos Ltd’s operations since May 1994 as project leader during strategy sessions on business renewal. He has served as a non-executive director of Rooibos Ltd since May 1995. He was also chairperson of Rooibos Ltd’s Audit, Risk and Corporate Governance Committee, and a member of the Human Resources and Nominations Committee. He was a director on the boards of various other companies. As a director at Rooibos Ltd, he added value to the company’s growth strategy in terms of income, profit and shareholder value. He also believed in the continuous development of people. His contribution will surely be missed.


Sanna Swarts bids Rooibos Ltd farewell after 40 years

Packaging operator Sanna Swarts has retired after more than four decades with Rooibos Ltd. She started working for the company in January 1972. Back then, they used only loose-leaf tea packaging machines as teabag machines were still unheard of. Read more.

Right: Sanna Swarts and Martin Bergh, MD of Rooibos Ltd, at Sanna’s farewell function.


Gian Loots appointed as plant and production engineer

Gian joined Rooibos Ltd in October 2012 as plant and production engineer. After obtaining a BEng (Megatronic) from Stellenbosch University, he started his career with Dredging International in Panama. He loves his new job at Rooibos Ltd and “the unique smell of the factory”. Gian and his Columbian partner, Irene, whom he met in Panama, now live in Clanwilliam. Gian loves music, a good braai and sports, and according to him “he offers Afrikaans language classes to Spanish-speaking people”.


Acknowledgement for long service

Loyalty and staying power – this is what characterises Rooibos Ltd’s employees. The company recently presented Long Service Awards, ranging from five to 20 years, to various employees. Read more.

Right: Rooibos Ltd recently acknowledge the long service of (back) Jerome Bezuidenhout, Elrenda Bailey, Ricardo van Maroe and Nataneel Hesselman, and (front) Margery Witbooi.


Rooibos Ltd enjoys year-end function at Muisbosskerm

In December last year, all staff members of Rooibos Ltd enjoyed the company’s year-end function at Muisbosskerm in Lambert’s Bay. This was organised to show appreciation for the year’s hard work and effort. Before leaving for Lambert’s Bay, they were entertained by ComNet with singing, dancing and acting. See photographs.

A touch of Rooibos: Bake bread and make Glühwein

Try out these two recipes from Rooibos Ltd’s award-winning recipe book, A touch of Rooibos: Kanya Hunt’s Rooibos Health Bread and Chris Maré’s Rooibos Glühwein.

Rooibos Health Bread
Kanya Hunt

4 Rooibos tea bags
250 ml water
250 ml buttermilk
1 jumbo egg
400 g (750 ml) wholewheat flour
100 g (250 ml) whole oats
10 ml cream of tartar
10 ml bicarbonate of soda
2,5 ml salt
100 g (180 ml) sunflower seeds
30 g (50 ml) linseeds (optional)
60 ml honey

1. Grease a 23 x 13 x 7 cm loaf tin. Preheat the oven to 180 ºC.
2. Place the Rooibos tea bags and water in a saucepan and boil for 5 to 10 minutes to make a strong infusion. Remove the tea bags. Set aside to cool.
3. Add the buttermilk and egg, and beat with a fork to mix.
4. Place all the dry ingredients and seeds, except 50 ml of the sunflower seeds and 10 ml of the linseeds, in a large mixing bowl. Make a well in the centre of the dry ingredients.
5. Pour in the honey and buttermilk-and-Rooibos mixture. Fold in lightly with a large metal spoon until just combined – the same as you would do for a muffin mixture.
6. Sprinkle some of the sunflower and linseeds in the bottom of the greased tin.
7. Spoon the bread mixture into the prepared loaf tin and sprinkle the rest of the seeds on top.
8. Bake for approximately 45 minutes.

Makes 1 loaf


Rooibos Glühwein
Chris Maré

250 ml strong Rooibos
120 ml orange juice
2 oranges, cut into slices (keep the peel on)
5 ml ground cloves
2 sticks cinnamon
125 ml honey
500 ml red wine
250 ml port

1. Mix the Rooibos and orange juice in a saucepan.
2. Add the orange slices, cloves, cinnamon and honey and bring to the boil.
3. Add wine and port, and bring to the boil again, stirring constantly.
4. Strain and serve hot.

Makes about 1 litre


Rooibos in recipes from around the world

Rooibos is versatile and is used in recipes worldwide – from date loaf, poached pear tart and trout to chocolate mousse, iced tea and sorbet. Read more.

Herbex launches its Slim Iced Tea

Herbex has introduced Herbex Slim Iced Tea, a Rooibos-based drink infused with two herbs known for their slimming properties. This Rooibos-containing iced tea is low in fat, low in kilojoules and low in sugar – all key to staying in good shape. The drink is available in two variants: Peach and Mandarin. Read more.


Nestlé introduces its Nestea Premium Rooibos and Honey

Nestlé recently introduced Nestea Premium – a selection of fine hand-picked herbal teas in eight flavours, including Rooibos and Honey teabags. Read more.


The Republic of Tea adds iced tea to its product range

The Californian tea purveyor The Republic of Tea’s Be Active® Teas comprises five organic, green Rooibos-based teas from Rainforest Alliance Certified™ farms. Due to a flash fermentation process, each tea retains more of its antioxidant value. The Be Active® collection includes Get Restored, Get Hydrated, Get Limber, Get Burning and Get Active. Read more.


Lipton redesigns its Infusion Smooth Digestion Tea

Unilever’s Lipton relaunched its Infusion Smooth Digestion Tea. This product is formulated with Rooibos, mint, verbena, lemon balm, liquorice and lemon peel. Read more.


French company formulated wellness drink with Rooibos

Pharmacie du RER in France formulated a wellness drink with Rooibos, apple, fennel, peppermint, chamomile, cinnamon, rosehip, anise seed, citrus peel and bourbon vanilla to support health, well-being and vitality. Read more.


Easy-to-use Relaxing Infusion Capsules

The Spanish company Uriach-Aquilea OTC formulated Relaxing Infusion Capsules made with plants specially selected for their relaxing properties, such as Rooibos, melissa, tila, lemon verbena and hops flower, with raspberry flavour. These capsules are meant to promote tranquillity and relaxation in situations of temporary stress. This drink can be consumed at any time, also before bedtime, and it is described as a quick and convenient way to enjoy all the benefits of an infusion. The patented capsules are designed for Nespresso machines, and formulated for a quick infusion process. Read more.


Relaxing European Herb Rooibos

The Young Energy Source company in Taiwan formulated its ready-to-drink Relaxing European Herb Rooibos with Rooibos, chamomile and mint to help reduce tiredness and to calm the mind. The drink is naturally caffeine-free, sugar-free and low in kilojoules. Read more.

Aspalathin – the key to what makes Rooibos unique

Read about research findings on aspalathin – a flavonoid which is found only in Rooibos and which plays a role in the therapeutic properties of Rooibos. Read more.


Rooibos health research on quality parameters and stress

Rooibos (Aspalathus linearis) offers a myriad of health-enhancing properties confirmed by research. Scientists around the world are working on Rooibos to gain a better understanding of this unique South African herbal tea. Currently, two South African researchers are investigating quality and sensory parameters for Rooibos, and the influence of Rooibos on stress. Read more.


The antidiabetic properties of aspalathin-enriched Green Rooibos

Endemic South African Rooibos shows potential as an antidiabetic herbal product, following recent demonstration of the glucose lowering effect of its major flavonoid, the dihydrochalcone C-glucoside aspalathin. This research was conducted by seven researchers at the Medical Research Council. Read more.


Rooibos gets its own sensory wheel, just like wine and coffee

What are you looking for in a good cup of Rooibos? Honey, woody, spicy and caramel – these are some of the words included in the Rooibos sensory wheel. The researchers hope that at the end of their three-year sensory and molecular analysis, they will be able to describe the perfect cup of Rooibos, tell you where it comes from and how it was processed. Read more.

Rooibos Q&A

Answers to your questions on Rooibos and health

What nutritional information do we have for Rooibos? What are the differences between Rooibos and other red teas and green tea? How does Rooibos compare in terms of contents, features and health benefits? Find the answers to these and other questions here.


Rooibos remedies for your skin

Rooibos can be applied to the skin for a fresh-looking and soft skin. It also holds benefits for acne suffers and for those suffering from sun burn. Read more.