Issue 24 - March 2014

News from Rooibos Ltd - read all about:

In this issue of Rooibos Ltd’s Newsletter: We explain why the producer price of Rooibos has increased, and why training helps to ensure the future of Rooibos. We market Rooibos around the world – from networking at the Gulfood expo in Dubai to opening new offices in Sri Lanka. Also see innovative ways to use Rooibos in new products. We touch on research findings confirming the health benefits of Rooibos, and share news about long-service awards and community sponsorships. Lastly, try out these recipes and make Rooibos-based ice teas, a walnut and Rooibos tea loaf and Rooibos butternut ‘pizzettas’. There is also an offer to buy Rooibos Ltd’s award-winning cookbook 'A touch of Rooibos' at a special price. Happy reading!

  • News
    Producer price of Rooibos increases
    The world is taking note of Rooibos
    Production training helps to ensure future of Rooibos
    Rooibos Ltd logo on truck puts brand on the road
    Rooibos Ltd makes the most of Movember
    Walking for CANSA
    Rooibos Ltd hosted stand at Gulfood expo in Dubai
    BOS SPORT introduces Rooibos-based sports drink
    Create your own ice teas - it all starts with Freshpak Rooibos
    Try these Rooibos ice teas showcased at Freshpak media event
    "Chief Tea Officer" of Rooibee Red Tea talks about Rooibos in the USA
    Jessica the orphaned hippo likes Rooibos
  • Community Engagement
    Rooibos Ltd sponsors sportswear, art project and cooking competition
  • Personnel
    New appointments strengthen capacity at Rooibos Ltd
    Rooibos Ltd opens new office in Sri Lanka
    Rooibos Ltd acknowledges employee's loyalty
  • Recipes
    Delicious Rooibos recipes from around the world
    Make vegetable soup and quiche from A touch of Rooibos
    Order A touch of Rooibos at a special price
  • New Products
    Austrian-based company lauches Chai Latte with Rooibos
    Beer brewed with Rooibos and vanilla
    The Tea Spot creates a Rocky Mountain High collection with Rooibos
    Esse creates organic skin care products with Rooibos
    Herbal Papaya adds Rooibos to its products to provide extra health benefits
    Healthy Vit-Hit drinks for 2014
  • Health & Research
    Rooibos may deter fat cell deposits
    Food as medicine: Rooibos protects against Alzheimer's, cancer and hypertension
    Five foods for a healthier, calmer you!
  • Tips - Rooibos Q&A
    Answers to regularly asked questions about Rooibos

    Write to us
    We'd like to hear from you, so please share your Rooibos stories with us at info@rooibosltd.co.za

Producer price of Rooibos increases

An increase in the worldwide demand for Rooibos and a smaller harvest in 2013 – these are the reasons for higher Rooibos prices, said Rooibos Ltd’s Managing Director Martin Bergh. “Although the situation is not ideal for consumers in the current economic climate, Rooibos Ltd will do its best to limit the effect on loyal Rooibos consumers,” explained Bergh. Read more.


The world is taking note of Rooibos

In November 2013, the New York-based Tea & Coffee Trade Journal featured an article called The Rise of Rooibos: South Africa’s Healthy Red Cup Goes Global. In December 2013, Mango Airlines’ in-flight JUICE magazine published an insightful article titled Home Brew.


Production training helps to ensure future of Rooibos

Transferring knowledge on how to produce seedlings is essential if we want a sustainable supply of Rooibos. To achieve this, Johan Brand, Rooibos Ltd’s Technical Manager, provides seeds and support to some of the 40 Rooibos nurseries, including Suurrug where 80-year-old Willem Jansen will be cultivating his own seedlings this year. Read more.


 

Rooibos Ltd logo on truck puts brand on the road

It is about our brand identity, says Gerda de Wet, Communication Manager at Rooibos Ltd, referring to the branding of one of the trucks used to freight bulk Rooibos. “The design on the truck is doing what signage on a building cannot do. Thousands of people get to see the brand every day, making it an effective form of outdoor media and a cost-effective way of building brand awareness. It also instils a sense of pride among all those associated with Rooibos Ltd.”

 

 

Rooibos Ltd makes the most of Movember

Snorre on the Move (Moustaches on the Move) – this is how Rooibos Ltd referred to its Movember initiative last year, encouraging staff members to become more active in order to help fight cancer and to give a donation to CANSA. Rooibos Ltd staff member Frikkie Engelbrecht sported the best moustache. Read more.


Walking for CANSA

Having lost family members to cancer, Rooibos Ltd staff member Herman Kotze wanted to do something to help fight the disease – but in a way that also enhanced his own health. So, he set a goal for himself: Give 5 million steps to raise R50 000 for CANSA. He started on 1 November 2013, and people in and around Clanwilliam will see him walking in the mornings and in the evenings. Follow him here. Read more.


Rooibos Ltd hosted stand at Gulfood expo in Dubai

From 23 to 27 February this year, Rooibos Ltd hosted a stand at the Gulfood expo – the world's biggest annual food and hospitality event aimed at the Middle East, Africa and South Asia. “This is the ideal trade and sourcing platform for Rooibos Ltd to nurture existing business relations, build new ones and enhance brand awareness,” said Arend Redelinghuys, Marketing Director at Rooibos Ltd.


BOS SPORT introduces Rooibos-based sports drink

Ice tea maker BOS Brands has entered the sports drink arena by launching its Rooibos-based BOS Sport in three flavours – Lemon Lime, Mandarin Orange and Red Berry – sending out the message that sports drinks can be healthy, colourant-free and preservative-free. Read more.


Create your own ice teas – it all starts with Freshpak Rooibos

This season, Freshpak Rooibos marketed its Rooibos tea bags as the starting point of delicious, refreshing and nutritious ice teas. They encouraged consumers to add fruits, herbs and spices to create healthy drinks with appealing flavour combinations. Read more.



Try these Rooibos ice teas showcased at Freshpak media event

Food24 blog Cupcakes & Couscous provides the recipes of two refreshing Rooibos ice teas served at a recent Freshpak Rooibos media event. The one is flavoured with honey and cinnamon while the other is spruced up with apple, mint and lime. See recipes.


“Chief Tea Officer” of Rooibee Red Tea talks about Rooibos in the USA

“Consumers are demanding healthy products, and we fit that niche.” So says Heather Howell, co-owner of the Kentucky-based tea company Rooibee Red Tea. The company’s range of bottled organic Rooibos is now sold all over the USA. Read more.


Jessica the orphaned hippo likes Rooibos

Jessica, a hippopotamus weighing 1 400 kg, thinks she is a human. Her best friends are dogs, her favourite drink is Rooibos, and her favourite pastimes are TV and classical music. Read more.

Imagine from Cape Times, Wednesday, February 26, 2014

Rooibos Ltd sponsors sportswear, art project and cooking competition

Rooibos Ltd recently sponsored a Clanwilliam 200 art project for children, sportswear for the Clanwilliam Golf Club, Augsburg Agricultural Gymnasium and Delicious Rugby Club, and a junior chefs cooking competition.

 

New appointments strengthen capacity at Rooibos Ltd

The following people have recently been appointed at Rooibos Ltd: Anca Easton in the Technical Department, Anne van Jaarsveld in the Quality Control Department, Liezel van der Westhuizen in the Technical Department, and Natasha Farmer in the Processing Department. Read more.

 

Rooibos Ltd opens new office in Sri Lanka

A new regional office in Sri Lanka will expand Rooibos Ltd’s international footprint, along with regional offices in Japan, Europe (Holland) and the USA. The Sri Lanka office is headed by Tharanga Cooray who has extensive knowledge of Rooibos. This will add significant value to the sales and logistics services provided to Rooibos Ltd clients in the region. Read more.


Rooibos Ltd acknowledges employee's loyalty

Long service and loyalty go hand in hand. Rooibos Ltd recently handed a 25-year Service Award to Arend Redelinghuys, Marketing Director.

Delicious Rooibos recipes from around the world

Rooibos is versatile and it is used in recipes from around the world. Try out delicious Summer Rooibos & Fruit Tea, a Walnut Rooibos Tea Loaf, gluten-free Rooibos butternut ‘pizzettas’ and Rooibos Chai with cinnamon, cardamom, ginger and cloves.


Make vegetable soup and quiche from A touch of Rooibos

Vegetable Soup
Chris Maré

500 g dry haricot beans
8 beef stock cubes, dissolved in 3 litres hot, strong Rooibos
250 g bacon, diced
2 cloves garlic, crushed
1 medium onion, chopped
2 stalks of celery, sliced
1 carrot, sliced
5 ml dried rosemary
30 ml tomato paste
½ small head of cabbage, sliced
2 leeks, sliced
3 baby marrows, sliced
5 ml dried sweet basil
50 ml fresh parsley, chopped
1 whole clove
salt to taste
coarsely ground black pepper to taste

1. Wash the beans, place in a large saucepan and cover with the Rooibos stock.
2. Bring to the boil and boil for 5 minutes. Remove from heat and soak for an hour.
3. Bring to the boil again and simmer for 2 hours or until the beans are tender.
4. Drain the beans, reserving the liquid.
5. Purée half the beans in a food processor.
6. Fry the bacon in a pan, add the garlic, onion, celery, carrot and rosemary, and sauté for 5 minutes.
7. Add the rest of the ingredients as well as the liquid, the beans and bean purée.
8. Simmer for 30 minutes.
9. Serve very hot with home-made health bread.

Serves 8 to 10


‘T’ Quiche
Philippe Wagenführer

This quiche is the perfect accompaniment for fish. It can also be served as a main dish.

CRUST
2,5 g Rooibos tea leaves (1 tea bag)
50 g (85 ml) ground almonds
100 g (110 ml) cold butter, cut into cubes
50 g Parmesan cheese, finely grated
100 g (180 ml) cake flour
50 g hazelnuts, crushed

FILLING
500 g fresh asparagus
500 ml cream
3 Rooibos tea bags
bunch of parsley, chopped
7 eggs
500 g smooth cottage cheese
salt
white pepper

1. Preheat the oven to 160 °C.

CRUST
2. Place all the ingredients for the crust, except the hazelnuts, into a food processor and blend until the mixture forms a dough. Press the dough into the base of a quiche dish. Sprinkle with the crushed hazelnuts.
3. Bake for 15 to 20 minutes until the base is golden in colour. Set aside to cool.
4. Reduce the oven heat to 150 °C.

FILLING
5. Meanwhile, prepare the filling. Cook the asparagus in a large saucepan of lightly salted water until crisp-tender (do not overcook). Transfer the asparagus into a bowl of iced water to halt the cooking process. Drain on kitchen paper. Cut each asparagus stalk into 3 or 4 pieces.
6. Heat the cream over low heat. Add the Rooibos tea bags and leave to infuse for 10 minutes.
7. Remove the tea bags. Strain the cream through a sieve and pour it into a food processor. Add the chopped parsley and pulse until well mixed. Add the eggs and cheese. Blend until the filling has a smooth consistency. Season to taste with salt and pepper.
8. Arrange the asparagus over the crust. Cover with the Rooibos-cream mixture to a level just more than ¾ of the height of the dish, but not to the top.
9. Bake until the filling is set and moves just slightly at its centre when the dish is shaken, about 40 to 50 minutes. Do not let the filling turn too golden in colour.
10. Serve at room temperature.

Serves 6 to 8


Order A touch of Rooibos at a special price

You can now order the internationally acclaimed cookbook A touch of Rooibos from Rooibos Ltd at a special price of R130.00 (including VAT) plus postage. Click here for details.

Austrian-based company launches Chai Latte with Rooibos

Austria-based Ennstal Milch recently launched its Landessa Chai Latte in two flavours, namely Original and Rooibos Vanilla. The Chai Lattes can be enjoyed as hot or cold beverages. Read more.


Beer brewed with Rooibos and vanilla

The Dangerous Man Brewing Company in Minneapolis, USA, designed red ale with Rooibos to add an earthy, floral and tea quality to this ale, and vanilla to add some sweetness. Read more.


The Tea Spot creates a Rocky Mountain High collection with Rooibos

The Colorado-based philanthropic tea company, The Tea Spot, announced a range of three premium teas called Rocky Mountain High. The best-seller in this collection is Red Rocks, a caffeine-free herbal infusion made from South African Rooibos, vanilla and roasted almond bits. Read more.


Esse creates organic skin care products with Rooibos

Out with artificial preservatives, parabens, petrochemicals, synthetic fragrance and colourants. In with organic ingredients such as antioxidant-rich Rooibos and olive leaf extract. This is the philosophy underpinning South African company Esse’s skin care products. Read more.


Herbal Papaya adds Rooibos to its products to provide extra health benefits

Organic Papaya Leaf Tea with Rooibos – this is the latest addition to the Texas-based Herbal Papaya company’s organic, non-GMO range of teas with health benefits. Read more.

 
 
 

Healthy Vit-Hit drinks for 2014

From Dublin in Ireland comes four low-kilojoule Vit-Hit drinks aimed at those looking for healthier, vitamin-rich drinks. Vit-Hit’s Berry Boost contains South African Rooibos and berries to provide a 67-kilojoule drink packed with antioxidants. Read more.

 
   
 

Rooibos may deter fat cell deposits

A new in vitro study on mouse cells suggests that Rooibos could inhibit the development of fat cells, or adipocytes, if the active compounds can reach pre-adipocytes (immature fat cells). The study was undertaken a collaboration with the Medical Research Council and the Agricultural Research Council. See abstract in Phytomedicine and Read more.

 
 
 
 

Food as medicine: Rooibos protects against Alzheimer's, cancer and hypertension

A Japanese study found that Rooibos has notable antimutagenic, anti-inflammatory, anticarcinogenic and antiviral properties. Rich in antioxidants, Rooibos is a powerful defender of health, helping to protect against Alzheimer's, cancer and other diseases. Read more.

 
 
 
 

Five foods for a healthier, calmer you!

The New York-based Psychology Today magazine recommends South African Rooibos for stressed and anxious people, highlighting the cardioprotective, antioxidant and anti-inflammatory properties of Rooibos. Read more.

 
   
 

Answers to regularly asked questions about Rooibos

How many cups of Rooibos should I drink every day? What if I drink more than 6 cups of Rooibos per day? What are antioxidants and why are they important? Find answers to your questions here.