Issue 20 - May 2013

News from Rooibos Ltd - read all about:

In this issue of Rooibos Ltd’s newsletter: One of Rooibos Ltd’s producers has been named UTZ Producer of the Month, and local tea packer Joekels received Food Safety System Certification. Rooibos has been used in various new products around the world, ranging from iced tea to Rooibos espresso. Earlier this year, Rooibos Ltd hosted two media groups from Italy, and attended exhibitions in Japan, the USA and Singapore to help open up new markets. Meanwhile, ongoing research confirms the health benefits of Rooibos. Also, Rooibos Ltd is once again the main sponsor of the Laager / Rooi Rose Women’s Day on 1 May during the annual Cederberg Arts Festival. Take a break with a cup of Rooibos and enjoy the read!

  • News
    Rooibos producer Willie Nel is UTZ Producer of the Month
    Tea packer Joekels achieves global food safety certification
    Roispresso becomes lifestyle drink in London
    Rooibee Red Tea launches new products in Natural Expo West
    Rooibos featured in German newspaper
    Foreign visitors show keen interest in production of Rooibos
    Rooibos Ltd exhibits at expos in Japan, USA and Signapore
  • Upcoming Events
    World Tea Expo in Las Vegas, USA
    Visit the Cederberg Arts Festival in Clanwilliam,1 - 5 May 2013
    20th Interclub Teams Golf Championship, Hermanus, 3 - 5 May 2013
  • Community Engagement
    Rooibos Ltd staff take part in CANSA Shavathon
    New advertising board for Augsburg Agricultural Gymnasium
  • Personnel
    Adéle Coetzee appointed as accounting officer at Rooibos Ltd
    Rooibos Ltd acknowledges loyal service
  • Recipes
    From A Touch of Rooibos: Lamb tangine and malva pudding
    Versatile Rooibos is used in recipes worldwide
  • New Products
    Freshpak introduces apple-flavoured Rooibos for kids
    Rooibee Red Tea unveils brand identity
    Is it flat white? Is it a latte?
  • Health & Research
    Rooibos health research in SA
    Rooibos measurably elevates antioxidant levels in blood
    Sensory wheel for South African Rooibos
    Aspalathin improves hyperglycaemia and glucose intolerance
  • Tip - Rooibos Q&A
    Good old Rooibos can help kids not to overheat
    Did you know?


    Write to us
    We'd like to hear from you, so please share your Rooibos stories with us at info@rooibosltd.co.za

Rooibos producer Willie Nel is UTZ Producer of the Month

In April 2013, Willie Nel, one of Rooibos Ltd’s loyal producers, was named UTZ Producer of the Month based on, among others, his good agricultural practices, safe working conditions and protection of the environment. Through the UTZ-programme, farmers grow better crops, generate more income and create better opportunities while safeguarding the environment and securing natural resources. For consumers, this translates into a trusted and sustainable product. Rooibos Ltd is very proud of Willie Nel. Find more information here.


Tea packer Joekels achieves global food safety certification

Durban-based Joekels Tea Packers recently became the first big branded tea packer in South Africa to receive the globally recognised Food Safety System Certification (FSSC) 22000. Says Jonathan Kelsey, co-owner of Joekels: “The rising concern of food safety worldwide coupled with the company’s desire to be a leading tea packer that cares about the safety of its consumers has motivated us to better manage our food safety campaign”. As one of Rooibos Ltd’s loyal customers, we would like to congratulate Joekels on this achievement. Read more.


Roispresso becomes lifestyle drink in London

The Trafalgar Hotel in London is the first to serve up Roispresso which combines South African Rooibos, renowned for its high levels of antioxidants, with carefully chosen superfoods for a natural, nutritious and caffeine-free hot drink. Roispresso superfood options include goji, guarana, ginseng, mint, pollen and chamomile, with each ingredient possessing its own special quality. Read more.


Rooibee Red Tea launches new products at Natural Expo West

In March this year, Rooibee Red Tea exhibited at the Natural Products Expo West at the Anaheim Convention Centre in California, USA. The theme of the expo was Bringing Organics to the Mainstream. Rooibee Red Tea, made from the South African Rooibos and certified as organic by USDA, offers all the benefits of Rooibos in five flavours. Find more information here.


Rooibos featured in German newspaper

Andrea Tapper, a freelance journalist from Germany, visited Rooibos Ltd in January this year to learn more about Rooibos and the versatility of this unique product. This is the article on Rooibos published in B.Z. – Berlin’s biggest newspaper.


 

Foreign visitors show keen interest in production of Rooibos

Two groups of visitors from Italy spent time with Rooibos Ltd earlier this year. In February, presenters from TV RAI wanted to know more about the production and processing of Rooibos. And in March, Rooibos Ltd hosted journalists from Sette Magazine.

On right: Valeria Cagnoni and Emerson Gattafoni, both from Gekofilm, visited South Africa earlier this year to film two episodes of 45 minutes each to promote this country as an easy, affordable and trendy travel destination. This formed part of their “Dreamsroad” travel series for TV RAI in Italy. They visited Rooibos Ltd on 18 February 2013 to film the production and processing of Rooibos.

Rooibos Ltd took a journalist and a photographer from the weekly Sette Magazine in Italy to a Rooibos farm on 25 March this year. They were also shown how Rooibos is planted, harvested, produced and processed.


Rooibos Ltd exhibits at expos in Japan, USA and Singapore

In March this year, Rooibos Ltd hosted stands at three of the world’s foremost expos, namely Foodex in Japan, Engredea in Anaheim in the USA, and Café Asia in Singapore. This allows the company to network among industry peers, to strengthen relationships with existing clients and to open up new markets.

Foodex, Makuhari Messe, Japan: Although Rooibos Ltd has been exporting Rooibos to Japan for 30 years, it has only started to gain traction in the mainstream beverage market over the past few years. Rooibos Marketing Limited Japan served about 3 500 cups of Rooibos yoghurt and about the same number of cups of red or green Rooibos during the show which was held from 5 to 8 March 2013. Read more.


Engredea in Anaheim, USA: Rooibos Ltd was represented by Hugh Lamond of Herbal Teas International at the Engredea expo in Anaheim, USA. This global nutrition industry exhibition ran from 8 to 10 March 2013. Says Lamond: “The expo was well attended and there was particular interest in Rooibos extracts from research and development personnel from the tea and beverage industries. We were also able to meet with many of our key customers from across the country.”

 
 

Café Asia in Marina Bay Sands, Singapore: Arend Redelinghuys, Sales and Marketing Director at Rooibos Limited, and Clara Liu, Rooibos Ltd representative in China, attended Southeast Asia's biggest café exhibition in Singapore from 14 to 16 March 2013. Pictured here are Rooibos Ltd’s Arend Redelinghuys with Heneage Mitchell, Managing Editor of STiR magazine.

World Tea Expo in Las Vegas, USA

Focused on premium teas and related products, the World Tea Expo is where stakeholders in this market sample new products, make connections, and find vendors and resources. Rooibos Ltd in conjunction with Herbal Teas International will host a stand at this exhibition which runs from 7 to 9 June 2013 in Las Vegas. More information.


Visit the Cederberg Arts Festival in Clanwilliam, 1 – 5 May 2013

Rooibos Ltd is the main sponsor of the Laager / Rooi Rose Women’s Day on 1 May during the annual Cederberg Arts Festival. Hosted by actress Brümilda van Rensburg, this one-day event includes a food demonstration, health talks, live music, a great lunch and goody bags.

Find out more about the Laager / Rooi Rose Women’s Day on 1 May and about the Cederberg Arts Festival


20th Interclub Teams Golf Championship, Hermanus, 3 – 5 May 2013

Rooibos Ltd has been sponsoring the Ladies Rooibos Ltd Interclub Teams Championship for the past 20 years and this year is no exception. The foursomes team championships will be played at Hermanus Golf Club from 3 to 5 May this year. Find out more.

Rooibos Ltd staff take part in CANSA Shavathon

This was the first year that Rooibos Ltd arranged a Shavathon on its premises for its personnel. In total, 87 people took part in this event, raising R3 200 for CANSA on 1 March 2013. Employees could opt for spraying, stencilling or – new for 2013, gelling hair – for a R25 donation. See the new look of some of the company’s employees!

Find out more about Cansa and the Shavathon at www.cansa.org.za or at www.shavathon.org.za


New advertising board for Augsburg Agricultural Gymnasium

The brand new advertising board at Augsburg Agricultural Gymnasium in Clanwilliam has been sponsored by Rooibos Ltd as part of its community engagement initiatives.

Adéle Coetzee appointed as accounting officer at Rooibos Ltd

Adéle Coetzee recently joined Rooibos Ltd as an accounting officer. She says she loves the variety that comes with her job. Adéle is married to Len and they have two children.
She loves reading and gardening.


Rooibos Ltd acknowledges loyal service

Two employees of Rooibos Ltd received long service awards: Daniël Zimri, Boiler Operator (10 years) and Elsabé Syster, Machine Operator in the Packaging Division (5 years). The company says it is important to acknowledge loyal service as the continuity of its operations ultimately depends on the experience and knowledge of its employees.

 
Danny September, Control Officer: Factory, Mary Willemse, Control Officer: Packaging, Elsabé Syster, Jaco van Zyl, Packaging Manager and Daniël Zimri

Mary Willemse, Control Officer: Packaging and Elsabé Syster

Danny September, Control Officer: Factory and Daniël Zimri

 

Try out these delicious Rooibos-enhanced dishes which appear in Rooibos Ltd’s award-winning recipe book A touch of Rooibos: Chef Malika van Reenen’s Rooibos, Lamb and Apricot Tagine, and chef Mariëtte Hattingh’s Rooibos Malva Pudding.

Rooibos, Lamb & Apricot Tagine
Malika van Reenen

Tagine is a North African stew, particularly popular in Moroccan cooking. The conical earthenware cooking pot in which it is traditionally prepared is also called a tagine. It is characterized by its sweet and savoury mix of flavours, often due to the use of fruits, honey or orange-flower water.

50 g (55 ml) butter
2 large onions, finely chopped
15 ml crushed garlic
1 green chilli, finely chopped
1 stick cinnamon
2 star anise
15 ml leaf masala
2 tomatoes, chopped
1 kg lamb knuckles
500 ml very strong Rooibos
100 g dried apricots, sliced
5 ml salt
25 g (30 ml) sugar
50 ml fresh coriander, chopped

1. Melt the butter in a saucepan. Add the onions and sauté until browned.
2. Add the garlic, chilli, spices and tomatoes, and cook for 2 minutes.
3. Add the lamb knuckles. Cook for about 5 minutes on medium heat until most of the liquid has evaporated.
4. Add the Rooibos and stir to mix. Cook, covered, for about 90 to 120 minutes until the meat is tender.
5. Add the apricots, salt, sugar and coriander. Mix until heated through. Serve with couscous.

Serves 3 to 4


Rooibos Malva Pudding
Mariëtte Hattingh

MALVA PUDDING
20 ml butter
210 g (250 ml) castor sugar
2 eggs
15 ml smooth apricot jam
5 ml bicarbonate of soda
125 ml lukewarm, strong Rooibos
140 g (250 ml) cake flour
1 ml salt
5 ml white vinegar

ROOIBOS CREAM SAUCE
250 ml cream
150 g (180 ml) white sugar
125 g (135 ml) butter
125 ml hot, strong Rooibos
5 ml vanilla essence

MALVA PUDDING
1. Preheat the oven to 180 °C. Grease a 1,5 litre baking tin or dish with butter.
2. Cream the butter and castor sugar together. Whisk in the whole eggs, one at a time. Beat well after each addition and beat until the mixture is light and foamy.
3. Stir in the jam.
4. Stir the bicarbonate of soda into the lukewarm Rooibos and then stir it into the egg mixture.
5. Sift the flour and salt together and fold it into the egg mixture. Stir in the vinegar.
6. Pour the mixture into the prepared tin or dish and bake for 45 minutes until done.

ROOIBOS CREAM SAUCE
7. Place all the ingredients for the cream sauce in a small saucepan and heat gently, stirring until the butter is melted and the sugar dissolved. Pour over the hot pudding. Cut 8 individual portions with a cookie cutter.
8. Decorate with icing sugar or spun sugar, and serve with cream sauce and berry sauce.

Serves 8


Versatile Rooibos is used in recipes worldwide

Try out these delicious recipes: Refreshing Rooibos summer cooler, Tea smoked salmon with orange cucumber salsa, Crêpes Parfumées de Noël aux Écorces d’Orange Confites, Iced Rooibos tea, Rooibos butternut delight, iced tea with Rooibos and more.

Freshpak introduces apple-flavoured Rooibos for kids

Freshpak Junior’s Apple Flavoured Rooibos is naturally caffeine-free and rich in polyphenols, which is a beneficial antioxidant. This product is designed for kids. Read more.


Rooibee Red Tea unveils brand identity

Rooibee Red Tea from Kentucky in the USA has unveiled a new brand identity in conjunction with the growth of its organic and ready-to-drink Rooibos red tea. Says Heather Howell, Rooibee Red Tea’s Chief Tea Officer. “A lot has happened for our brand in our last two years and having an updated identity really helps to show how far we’ve grown.” Read more.


Is it a flat white? Is it a latte?

It looks like coffee and it is served like coffee. Yet the latest drink to arrive in London is made with South African Rooibos. The Trafalgar Hotel in London has just launched its menu of roispressos, drinks made with Rooibos blended with flavours like chamomile, mint or goji, then brewed in seven ways – from macchiato and espresso to latte and cappuccino. Read more.

Rooibos health research in SA

Researchers at the Cape Peninsula University of Technology are currently investigating the way in which the antioxidants in Rooibos help to protect the body against exercise-induced oxidative stress. Meanwhile, a research project at the University of the Free State focuses on how the chemical makeup of Rooibos contributes to its health properties. Read more.


Rooibos measurably elevates antioxidant levels in blood

The antioxidants in Rooibos are potent enough to measurably elevate the antioxidant levels in blood, thereby boosting the body’s internal defence systems against disease. The effect peaks about one hour after drinking 500 ml of Rooibos. Read more.


Sensory wheel for South African Rooibos

Sensory wheels are graphic representations of aroma, flavour, taste and mouthfeel attributes that describe the unique sensory characteristics of a product. The Agricultural Research Council and Stellenbosch University have now developed a sensory wheel for Rooibos. This sensory wheel was recently introduced to the South African herbal tea industry. See sensory wheel.


Aspalathin improves hyperglycaemia and glucose intolerance

The Tokyo University of Agriculture and Technology in Japan conducted research on the hypoglycemic effect of aspalathin in Rooibos and showed that it reduces the gene expression of hepatic enzymes related to glucose production and lipogenesis. These results strongly suggest that aspalathin has anti-diabetic potential. Read more.

Good old Rooibos can help kids not to overheat

Dehydration can lead to sleepiness, tiredness, headaches and dizziness, making it difficult for children to pay attention in class. But packing a water bottle isn’t a guarantee that children are going to drink enough to compensate for fluids they lose. Fortunately, there is a South African solution that is affordable, tasty and healthy, namely Rooibos. It is easy to turn Rooibos into iced tea or to mix it with fruit juice. It contains no caffeine, fats or carbohydrates. Read more.


Did you know?

  • Rooibos (tea bags or loose leaf) can be stored in an airtight container for a long period without losing its colour or taste.
  • Cold Rooibos can be reheated several times without developing a bitter after taste like Ceylon (black) tea.
  • You can keep a fresh pot of Rooibos warm for hours. It won’t lose its flavour or taste.
  • You can keep cold Rooibos in the fridge for up to two weeks.