Issue 23 - November 2013

News from Rooibos Ltd - read all about:

In this issue of Rooibos Ltd’s newsletter: New regulations help to protect the word Rooibos, Rooibos Ltd announces its 2013 Producer of the Year, and the company puts processes in place to make it easier for farmers to obtain industry certification. See who uses Rooibos and how innovatively Rooibos is included in products around the world. We also include a summary of research findings on the health benefits of Rooibos. Recipe ideas include Rooibos-flavoured panna cotta and mini Rooibos chicken pot pies. Get yourself a cup of Rooibos and enjoy the read!

  • News
    New regulation protects the use of the name Rooibos
    Rooibos Ltd announces its Producer of the Year
    Helping Rooibos farmers with certification process
    Rooibos Ltd provides training on various aspects of safety to producers
    Rooibos Ltd brings triathlete champion to Freshpak Fitness Festival
    No beating about the Rooibos for the Arch
    "Willkommen im Rooibos-Land"
    Tea Hunters gets creative with Rooibos and iced teas
    How does Lubov Azaria stay so gorgeous?
  • Community Engagement
    Clanwilliam hosts Arts & Lantern Festival, supported by Rooibos Ltd
    Essex Cricket Club gets cricket kit from Rooibos Ltd
  • Personnel
    New appointments increase capacity at Rooibos Ltd
    Acknowledging long service
  • Recipes
    Recipes from around the world
    Three recipes from A touch of Rooibos
  • New Products
    Freshpak launches a new look for its wellness and baby teabags
    BOS iced tea eyes expansion into Africa
    New distributors for Little Me Tea
    TeeGschwendner's new Green Rooibos with pumpkin flavour
  • Health & Research
    Rooibos health facts
    What is in Rooibos and why does it matter?
    Stealth nutrition for finicky kids
    How Green Rooibos fights diabetes
    Rooibos can help against hay fever and allergies
  • Tips - Rooibos Q&A
    How to use Rooibos in your home and garden

    Write to us
    We'd like to hear from you, so please share your Rooibos stories with us at info@rooibosltd.co.za

New regulation protects the use of the name Rooibos

New rules, published in terms of the Merchandise Marks Act, will govern the use of the name Rooibos, and will help to prevent its misuse locally and internationally. The rules do not affect existing trademarks, but new trademark applicants cannot call a product Rooibos unless it contains 100% Rooibos or it is the main ingredient. Martin Bergh, Managing Director of Rooibos Ltd, said these rules will protect local consumers from misleading claims and prepare the way for South Africa to apply for international protection against overseas companies attempting to register or copyright the name Rooibos. Read more.


Rooibos Ltd announces its Producer of the Year

On 24 October this year, Phillip Huisamen from the farm Gifberg near Vanrhynsdorp received Rooibos Ltd’s 2013 Producer of the Year Award. The HC Ginsberg Floating Trophy for the Top Rooibos Sample went to JJ Marais from Kleinvlei outside Citrusdal. And the James W van Putten Floating Trophy for the Seedling Grower of the Year went to Robert Bergh from Zeekoevlei. Read more.



Helping Rooibos farmers with certification process

Most Rooibos producers find the administration and costs associated with industry certification a burden. So says Martin Bergh, Managing Director of Rooibos Ltd. “However, as more and more consumers insist on tracing the origin of their food back to the farm, certification becomes increasingly important. Hence, Rooibos Ltd is planning to establish a certification department that will help producers with the documentation required for certification.” Read more here. Lees meer hieroor in Afrikaans.


 

Rooibos Ltd provides training on various aspects of safety to producers

To support Rooibos producers and to comply with the requirements of various certification agencies, Rooibos Ltd offered certificate courses on various aspects of safety – including how to work with chemicals (1 day), first aid (2 days), and food safety and hygiene (1 day) – to producers in August and September this year. Says Johan Basson, Manager: Training at Rooibos Ltd: “For the first time, we also presented a course at Nardouwsberg. All the courses were well received and will now become part of our annual training schedule.”

 
   

 

Rooibos Ltd brings triathlete champion to Freshpak Fitness Festival

The 27th Freshpak Fitness Festival, which took place in Rooibos country in and around Clanwilliam on Saturday, 5 October 2013, attracted a record number of fitness enthusiasts this year. Rooibos Ltd brought eight times Ironman champion and triathlete Raynard Tissink to the Festival. Read more.

 


No beating about the Rooibos for the Arch

Celebrating his 82nd birthday, Archbishop Emeritus of Cape Town, the Arch, as Desmond Tutu is fondly known, does not do "product" endorsements for anything except perhaps the Bible, love and human decency, compassion, 82nd birthdays and, without meaning to, Rooibos. Read more about his love of Rooibos in the Business Day article.


“Willkommen im Rooibos-Land”

German journalist Andrea Tapper visited Rooibos Ltd earlier this year and had several articles published about the Rooibos industry. In this article in the Westdeutsche Zeitung, she talks about Rooibos and the scenic beauty of the Cederberg area. Read article here.


Tea Hunters gets creative with Rooibos and iced teas

This House and Leisure article focuses on the Durban-based company Tea Hunters, and talked to the owner and creative behind the brand about their all-natural artisan iced tea range which includes Cranberry Rose made from Rooibos combined with cranberry and rose cordial.


How does Lubov Azaria stay so gorgeous?

Green juice and South African Rooibos – this is how Lubov Azaria, designer and chief creative officer of the Los Angeles-based global fashion house BCBG Max Azria Group, stays in shape amidst a hectic schedule. Read article.


Clanwilliam hosts Arts and Lantern Festival, supported by Rooibos Ltd

Clanwilliam hosted its 14th annual Arts Festival and Lantern Festival in September this year, with Rooibos Ltd as one of its sponsors. The project included a week of workshops in art, drama, drumming, music, dance and lantern making attended by over 600 children. Using a lantern parade, puppets and storytelling, the event culminated in the Lantern Festival on the Sunday evening. Read more.


Essex Cricket Club gets cricket kit from Rooibos Ltd

Clanwilliam’s Essex Cricket Club received branded training shirts and shorts from Rooibos Ltd. Gerda de Wet, Communication Manager at Rooibos Ltd, handed over the kit to the captains of the A and B cricket teams.

Caption: Gerda de Wet, Communication Manager at Rooibos Ltd, with members of Clanwilliam’s Essex Cricket Club. Standing at the back (from left) are John September (secretary of the cricket club), Nicky Crosney (chairperson), Gerda de Wet (Rooibos Ltd), Jacob Klaase (treasurer) and Francois Coetzee (additional member), with Netaneel Hesselman (captain of A team) and Edwill September (captain of B team) in front.

New appointments increase capacity at Rooibos Ltd

Three new appointments at Rooibos Ltd add capacity to its marketing, sales, client liaison and processing functions:


Marijke Ehlers joined Rooibos Ltd in October this year as client liaison officer and sales assistant. She holds a qualification in Marketing and Business Management, and has honed her skills in the business and legal industry sectors. She says her participation management approach to work and her exposure to all aspects of business – “from change management, systems and processes to marketing and financial management” – will help her to make the most of her role at Rooibos Ltd. She and her husband have two small children, and they love camping, hiking and sport (“… obviously, braai and rugby!”).


Amor Venter joined Rooibos Ltd in September this year as public liaison officer in the company’s factory shop. Her skills are underpinned by 11 years of experience in the wine and retail industries, liaising with clients, the public, distributors and exporters both locally and internationally. She loves working with people and helping people: “We all come from different backgrounds and this is what makes us unique.” Her three children are very important to her, although she also sets aside time for running and reading.


Elize Bothma took on a temporary position in Rooibos Ltd’s Marketing Department in August this year, but has now been appointed in a full-time position as administrative assistant in the Processing Department’s Procurement and Projects team. She values good communication and has extensive experience in procurement, the agricultural industry and community development. She and her husband have three children. As a people’s person, she loves cooking and spending time with family and friends.


Acknowledging long service

Three staff members of Rooibos Ltd received recognition for their loyalty through long service. They were Johan Brand (15 years), Piet Fortuin (10 years) and Abigail Ockhuis (5 years). Says Gerda de Wet, Communication Manager at Rooibos Ltd: “Long service helps to ensure business continuity because employees who have been here for longer know more about the company and its processes. This is also crucial for skills transfer within the company. It is important for us to recognise long service."


Caption: Danny September (Control Officer: Factory) with Piet Fortuin (Supervisor: Processing), Johan Brand (Technical Manager),
Abigail Ockhuis (Admin Officer: Processing) with Johan Cronje (Operational Manager)

Recipes from around the world

Versatile Rooibos is used in recipes worldwide. Try out delicious Rooibos Panna Cotta with Poached Grapefruit or this quick and easy Faux Pho (Vietnamese beef soup). Or make your own Immune Boost Tonic for children.


Three recipes from A touch of Rooibos

These three recipes have been developed by celebrity chefs, using Rooibos as an ingredient: Black Mushrooms Stuffed with Rooibos Risotto, Mini Rooibos Chicken Pot Pies and Rooibos Chicken Stock. There recipes come from Rooibos Ltd’s award-winning cookbook A touch of Rooibos.

Freshpak launches a new look for its wellness and baby teabags

Freshpak has repackaged its Rooibos Wellness Teas and Baby’s Organic Rooibos Tea in affordable packaging with vibrant colours. Consumers will find the three Wellness Rooibos teas in cartons and the Baby’s Rooibos in stay-fresh foil pouches. Cost savings in the packaging lead to lower prices for consumers. Read more.


BOS iced tea eyes expansion into Africa

It’s time for Africa, says South African organic Rooibos iced tea brand BOS as it plans to take its product range to the rest of Africa. BOS’s canned iced teas are sold at over 1 200 outlets in South Africa and it is also sold in Europe. “… as Africans become wealthier, we're seeing more and more consumer goods companies looking at the rest of the continent.” Read more.


New distributors for Little Me Tea

Big Time Tea from Atlanta, Georgia, has launched its ready-to-drink Little Me Tea range for kids. Little Me Tea is made of a blend of four organic teas – including Rooibos – known to be rich in antioxidants. The teas are caffeine free and sweetened with fruits and veggies. Read more.


TeeGschwendner’s new Green Rooibos with pumpkin flavour

Global leader in specialty teas, TeeGschwendner recently introduced its trendy Green Rooibos with a sweet pumpkin flavour and a hint of orange. Read more.

Rooibos health facts

Rooibos can help to protect against lifestyle diseases such as cancer, diabetes and heart disease. It is naturally caffeine free and comes with a host of other health benefits. Read more.


What is in Rooibos and why does it matter?

Scientists around the world are investigating the complex composition, chemistry and bioactivity of Rooibos to help us understand how this unique plant promotes health and longevity. Since the mid-1950s, Rooibos researchers have published well over a 100 articles in peer-reviewed journals. For a summary of the research findings on the health benefits of Rooibos, click here.


Stealth nutrition for finicky kids

Find out why naturally sweet and nutritious Rooibos is an ideal pick-me-up drink for children coming home from school. Rooibos also has a host of health benefits over sugary drinks with caffeine. Read more.


How Green Rooibos fights diabetes

Improved drugs to manage diabetes may well be on the cards if more studies are done on the efficacy of green Rooibos in glucose control in humans. Read more about the Medical Research Council’s study on the ability of green Rooibos to improve cellular metabolism and increase the breakdown of sugar into energy.


Rooibos can help against hay fever and allergies

The antioxidant quercetin in Rooibos inhibits both the production of and the release of histamine and other allergic components in the body. Because of this action, it can reduce the symptoms of asthma, hay fever and eczema. Research has shown that a quercetin-enriched diet can decrease inflammatory chemicals linked to allergic diseases. Read more.

How to use Rooibos in your home and garden

Do not throw away cold Rooibos – rather use it on your plants. Rooibos is also good for animals, and it can even be used to dye fabrics. Read more.