IN THIS ISSUE

In this newsletter: The Geographic Indicator status of Rooibos, which is a form of intellectual property right given to this unique product, is still making headlines. The new GI status was celebrated with a Rooibos-inspired lunch at The Twelve Apostles and Spa. Also read about the successful 28th Freshpak Fitness Festival, our presence at trade shows in Russia and France, and the creative use of Rooibos in craftbeer, skin products, spa treatments, dishes and drinks. We also support good causes – cancer research, sports and more. Summaries of research findings confirm the health benefits of Rooibos. And for the chef in you, we have recipes ranging from Buchu and Rooibos ice cream to Rooibos smoked oysters and ostrich steak with Rooibos-infused cauliflower mash. Enjoy the read!

Products of origin: the real value of Geographic Indicator status for Rooibos

In July 2014, Rooibos received Geographic Indication status, a form of intellectual property right given to products that are produced in a certain way and that attribute their quality and reputation to their place of origin.

Rooibos was the second South African product after wine or spirits to obtain its own GI. However, for Rooibos the true value of GI lies in how an industry was united around a common cause, and how it brought conservation, research and quality to the fore.

Read more.

Freshpak Fitness Festival celebrates Clanwilliam's 200th anniversary with record number of entries

The 28th Freshpak Fitness Festival saw more than 1 300 participants compete in various swimming, cycling and running events in the heart of the Rooibos country. Sponsored by Freshpak Rooibos and also Rooibos Ltd, this is the Western Cape's largest multisport event.

The overall triathlon winner was Dylan Pivo while Vicky van der Merwe won the women's triathlon.

See photographs and video clip.

Opening up markets from Moscow to Paris

"Trade shows offer us a global platform on which to build our brand and strengthen relationships. These exhibitions form part of Rooibos Ltd's marketing and sales strategy," says Arend Redelinghuys, Marketing Director at Rooibos Ltd, about the company's presence at two of the world's biggest food industry shows – WorldFood Moscow in September this year and SIAL in Paris, France, in October.

Read more and see photographs.

Clients and media from all over the world visit Rooibos Ltd
Recent visitors to Rooibos Ltd included a team from Coco Safar International and a team from Tsaifong Foodstuff in Taiwan.

From New York, USA - Coco Safar International

Representatives from the couture espresso and pâtisserie group Coco Safar visited Rooibos Ltd in October 2014. They were particularly interested in Rooibos Ltd's extracts and Research and Development Division. See photographs.

From Taiwan - Tsaifong Foodstuff

In November, Claudia Hung and her group from the Taiwanese company Tsaifong Foodstuff spent time with Rooibos Ltd. They were taken on a tour of a Rooibos farm as well as the Rooibos Ltd factory. Here they learnt about new product development, quality control measures and contract packaging. Ms Hung will be returning in January 2015 for a tour of a Rooibos farm during harvest season. See photographs.

Rooibos Ltd brand on the move

Rooibos Ltd branded a second truck of its logistics service provider, Slabbert Transport. The business relationship between Rooibos Ltd and the freightliner goes back 23 years. Gerda de Wet, Communication Manager at Rooibos Ltd, says that a strong and identifiable brand will make future communication with stakeholder groups easier. "Truck-side advertising is highly visible and cost-effective. It makes an impact because of its size and it carries our brand message to audiences all over the country."

Displaying Rooibos in high places

In February this year, Rooibos Ltd opened an office in Colombo, Sri Lanka. To strengthen good relations between this office and the South African High Commission in Colombo, Tharanga Cooray, Rooibos Ltd's Sales Manager in Sri Lanka, was asked to do a permanent display at the SA High Commission in Colombo.

For the love of Rooibos

In September this year, Rooibos Ltd, Bushmans Kloof and Bouchard Finlayson joined forces to host a lunch at The Twelve Apostles Hotel and Spa to celebrate South Africa's important global victory which has secured Geographical Indicator status to name and brand Rooibos tea exclusively. Read more and see photographs of the event.

Using Rooibos in a myriad of ways

Around the world, Rooibos is making a name for itself – not only as a drink, but also as a flavour enhancer in food and a health enhancer in spa treatments and skin products. Watch this video clip on the innovative uses of Rooibos.

Joekels Tea Packers' founder members nominated for Ernest & Young award

Jonathan Kelsey and Joe Swart, founder members of Joekels Tea Packers, have been nominated for the prestigious Ernest & Young World Entrepreneur Awards in the Exceptional Category, Southern Africa. Durban-based Joekels Tea Packers is one of the largest tea producers in South Africa. Read more.

Brewing a cuppa 'tea beer'

At 7th National SAB Intervarsity Beer Brewing Challenge, the winning team from the Cape Peninsula University of Technology used Rooibos as their secret ingredient in their unique Rooibru lager. Team captain Terence Keeling, a fourth-year BTech student at CPUT, said: "I wanted to see if we could make a healthy beer with plenty of antioxidants. There is a lot of Rooibos growing in our province. It was a natural decision." Read more.

Rooibos gets a kick

Rooibos is now used in wine, beer and cider. Stellenbosch-based Red Dawn IP Holdings, which is owned by winemakers Audacia and Koöperatieve Wijnbouwers Vereniging van Zuid-Afrika Bpkt, announced that it had patented "a game changing way" of producing alcoholic beverages using the fynbos plants Rooibos and Honeybush. One of the aims of the new process of using fynbos plants was to eliminate synthetic preservatives usually added to alcoholic beverages. Read more.

Rooibos Ltd to take part in exhibitions in Dubai and Tokyo

Spreading the word about Rooibos around the world, Rooibos Ltd will be hosting stands at Gulfood in Dubai, United Arab Emirates, from 8 to 12 February 2015 and at Foodex in Tokyo, Japan, from 3 to 6 March 2015. The Gulfood expo is the world's biggest annual food and hospitality event aimed at the Middle East, Africa and South Asia, while Foodex is Asia's largest food and beverage exhibition.

15th Clanwilliam Arts & Lantern Festival, supported by Rooibos Ltd

In September this year, the 15th Clanwilliam Arts & Lantern Festival presented the story "The Girl, the Rain and the Frogs" on the Clanwilliam Showgrounds with 700 children taking part in the parade. Rooibos Ltd was one of the sponsors. See photographs of this event which is said to be one of the Western Cape's best kept secrets.

Three CANSA Relay for Life teams sponsored by Rooibos Ltd

Teams walking through a bitterly cold night to support cancer survivors and cancer research. This was what the CANSA Relay for Life event in Clanwilliam was all about. Rooibos Ltd sponsored three of the teams that took part in this relay, and also sponsored shirts for the CANSA Relay for Life organising committee to show that it supports the fight against cancer. An amount of R104 000 was raised for cancer research through this event. View pictures of the event.

Rooibos Ltd sponsors sports, an old-age home and an educational tour

Rooibos is known for its health-enhancing benefits. Sponsoring sports and educational events is therefore a natural fit for Rooibos Ltd. Take a look at Rooibos Ltd's recent sponsorships.

Rooibos Ltd blings up for Casual Day

Bring out the Bling - this was the theme of 2014's Casual Day event to create awareness of people with disabilities and to raise funds to support them. At Rooibos Ltd, staff members dressed up to show their support.

Rooibos branding at Tip Trans Cederberg MTB Xperience

Rooibos Ltd's arch was used at the start and finish point at By Di Dam outside Citrusdal for this mountain bike race in two categories – 115 km and 40 km.

Recipes from A touch of Rooibos

Bring out the chef in you with these recipes from Rooibos Ltd's award-winning recipe book A touch of Rooibos: Jerome Peter's Seared Tuna with Wilted Greens & Mushrooms Served with Mussel & Rooibos Velouté and Anida van der Spuy's Rooibos Mojito.

Little Me Tea Kids & Juice boxes are now Non-GMO project verified

Little Me Tea from Lawrenceville in Georgia, USA, which produces tea and juice for children, has now obtained third-party verification that it does not use GMO ingredients in its products. Read more.

Thee met een twist

In The Netherlands, Douwe Egberts professional launched a range of luxury teas – called the Pickwick Tea Master Selection – which includes Rooibos Vanilla. Read more.

The best tea for weight loss

Scientific studies indicate that tea supports weight loss. This article lists the brewed teas that have been shown to be highly effective in helping people lose weight. It includes Organic Detox which contains Rooibos. Read more.

The ameliorative effect of fermented Rooibos extract on LPS-induced acute liver injury

Acute liver injury occurs after the intraperitoneal administration of lipopolysaccharide (LPS). Oxidative stress and the release of pro-inflammatory cytokines are both implicated in the pathogenesis of LPS-induced acute liver injury.

This study investigated the ameliorative effect of fermented Rooibos (Aspalathus linearis) extract on LPS-induced acute liver injury. Overall, the data showed that aqueous Rooibos extract soothed LPS-induced liver injury. Read more.

Tea offers a cup full of benefits

This article about the benefits of tea highlights the ability of antioxidant-rich Rooibos to strengthen the immune system and lower anxiety and stress.

Read more.

The science of why Rooibos is good for you

These summaries of research findings on the health benefits of Rooibos confirm the following: Rooibos reduces stress, shows potential in treating diabetes, protects the liver, and alleviates allergies and inflammation.

Read more.

15 benefits of Rooibos

This article on Hyderabad-based Stylecraze's website lists 15 benefits of Rooibos – including the ability of Rooibos to reduce the risk of cancer, delay aging, boost the immune system, and fight allergies, asthma and stress. Read more.

Make your own facial toner with Rooibos

This recipe on the Colorado-based website Delicious Living combines Rooibos, which is rich in antioxidants, with aloe vera and rose water to make the perfect toner for your skin. See recipe.