Issue 27 - September 2014

News from Rooibos Ltd - read all about:

In this newsletter: Featuring in newspapers all over the world is the news that the name Rooibos has finally obtained Geographic Indicator status which prevents foreign companies from trade-marking it. Also read about the new agri-tourism Rooibos Route in and around Clanwilliam, and about the creative use of Rooibos in drinks and even ice creams. We summarise research findings on the health benefits of Rooibos. You are also invited to try out recipes with Rooibos as an ingredient – from MasterChef judge Reuben Riffel’s Rooibos-Marinated Chicken Salad to a Moroccan Laager Lamb Shank Potjie Pie. Enjoy the read!

  • News
    Storm in a teacup finally over for South Africa's Rooibos
    Experience tastes, treats and true hospitality on new Rooibos Route
    Clients and media from all over the world visit Rooibos Ltd
    Laager introduces its new Rooibos packaging
    South African craft beer brewery launches Rooibos-infused lager
  • Upcoming Events
    Gear up for the Freshpak Fitness Festival - 4 October 2014
    Rooibos Ltd hosts stands in Moscow and Paris
  • Community Engagement
    Rooibos Ltd sponsors prizes for wildflower photo competition
    CANSA Relay for Life - Saturday, 11 October 2014
    Rooibos Ltd sponsors Augsburg's 1st rugby team
  • Personnel
    Recognising the contribution of loyal employees
  • Recipes
    Rooibos in recipes from around the world
    Recipes from A touch of Rooibos
  • New Products
    Rooibee Red Tea launches a new kids' line with Rooibos
    All-natural ready-to-drink Karoo Red Tea
    Creating healthy frozen treats for the whole family
    Rooibos-infused Tomatino from the Gryphon Tea Company
    Drazil Kids Tea with Rooibos and fruit juice
    WILD uses Rooibos in ice cream
    Little Me Tea's Rooibos-containing drinks for childen
    Teavana's Blueberry Kona Pop with Rooibos
  • Health & Research
    The science of why Rooibos is good for you
  • Tips - Rooibos Q&A
    10 Reasons why you should be drinking Rooibos

    Write to us
    We'd like to hear from you, so please share your Rooibos stories with us at info@rooibosltd.co.za

Storm in teacup finally over for South Africa’s Rooibos

The right for South Africa to secure Geographical Indicator status for Rooibos has been far more than "a storm in a tea cup". Local tea producers won a major victory over European and USA tea dealers when they defeated efforts by a French firm to gain control of the name "Rooibos" by trade-marking it abroad. Click here to see how the local and global media reported on this.


Experience tastes, treats and true hospitality on new Rooibos Route

The Rooibos Route in and around Clanwilliam was recently launched as part of the town’s 200-year anniversary. Tourists are invited to visit Rooibos farms, stay over at guesthouses in the area, taste a multitude of Rooibos-containing drinks and dishes, and try out other products enhanced with Rooibos. Rooibos Ltd’s facilities in Clanwilliam form part of this unique route. Says Gerda de Wet, Communication Manager at Rooibos Ltd, “As the preferred supplier of Rooibos to the industry, we fully support this agri-tourism initiative. The route helps to create brand awareness of this home-grown product to the benefit of everyone involved.” Read more.


Clients and media from all over the world visit Rooibos Ltd

Recent visitors to Rooibos Ltd include a coffee roaster from The Netherlands, a volunteer group from Whole Foods Market in the USA, representatives of local companies as well two journalists. Read more below:

 

From The Netherlands: Timmo Terpstra from Coffeeroaster Peeze

Rooibos Ltd played host to Timmo Terpstra, director of Coffeeroaster Peeze in The Netherlands. To gain an understanding of the story of Rooibos, he was taken to Rooibos farms and to Rooibos Ltd’s facilities to see all aspects of the production process of Rooibos.

 

From the USA: Volunteer group from Whole Foods Market

A group from the USA-based Whole Foods Market’s Team Member Volunteer Program visited Rooibos Ltd in August this year. This formed part of their undertaking to serve communities and to see where and how Whole Foods Market products are grown. As hosts, Rooibos Ltd took them to a Rooibos farm to plant seedlings and to the factory to see how Rooibos is, among others, quality-graded and packaged. They also enjoyed a Rooibos-inspired lunch.


Hosting Herbex's Eddie Bisset and Catapult Media's Nichelle Swanpoel

Eddie Bisset, managing director of Herbex, and Nichelle Swanepoel, General Manager of Catapult Media visited Rooibos Ltd to learn more about the benefits and uses of Rooibos and to discuss product development initiatives.


Hosting freelance journalist Maryke Roberts

Journalist Maryke Roberts and her husband Clifford Roberts (photographer/journalist) paid a visit to Rooibos Ltd as part of their fact-finding journey for articles on Clanwilliam’s 200-year anniversary and on Rooibos. See articles and listen to interview on Radio Helderberg below:


Hosting journalist and historian Boris Gorelik from Rapport Weekliks

Boris Gorelik, a journalist at Rapport newspaper and a historian, visited Rooibos Ltd to gain first-hand information on Rooibos and the environment in which it is found.



Laager introduces its new Rooibos packaging

Durban-based Joekels Tea Packers, one of the largest tea producers in South Africa, recently revamped the packaging of its popular Laager Rooibos brand. Read more and see packaging.


South African craft beer brewery launches Rooibos-infused lager

Stellenbosch brewery Stellenbrau recently launched a Rooibos and Honeybush infused lager. This was done after years of research at Stellenbosch University. To ensure that their lager stays South African, they have patented the recipe of the beer. Read more.

Gear up for the Freshpak Fitness Festival - 4 October 2014

On Saturday, 4 October, Clanwilliam will be buzzing with athletes flocking to Rooibos country to compete in the 28th annual Freshpak Fitness Festival, the Western Cape’s biggest multi-sport festival. All fitness enthusiasts, young and old, including novices and professional athletes, and their families are welcome! Read more.


Rooibos Ltd hosts stands in Moscow and Paris

To build the Rooibos brand, Rooibos Ltd will exhibit at WorldFood Moscow from 15 to 18 September 2014. WorldFood Moscow is a major meeting place for the food and drinks industry in Russia. Visit us in Hall 1 of the Expo Centre, Pavilion 2, Booth 11. Rooibos Ltd will also host a stand at SIAL in Paris from 19 to 23 October 2014. SIAL is the largest food innovation observatory in the world. Visit us at Paris Nord Villepinte Exhibition Centre, Hall 4, Pavilion 4Q020, Booth 29.   In both instances, Rooibos Ltd will form part of the South African Pavilion of the Department of Trade and Industry.

Rooibos Ltd sponsors prizes for wildflower photo competition

Walk together – this was the theme for the 2014 Clanwilliam Wildflower Show, referring to the spirit of cooperation we need to create a new future. The organisers wanted the winning photographs to tell a story of togetherness, cooperation and community. Entries were received in two categories, namely Adults and Schoolchildren. Rooibos Ltd sponsored cameras for the winners. See winning entries below and read more here.

Details of the winners are as follows:
1. André Schoon: overall winner and winner, Adults
2. Elmarie Louw: special mention, Adults
3. Max Niewoudt: runner-up, Schoolchildren
4. Peter Palm: runner-up, Adults
5. Tania Fouche: special mention, Adults
6. Timoné Daniel: winner, Schoolchildren


CANSA Relay for Life – Saturday, 11 October 2014

CANSA uses initiatives such street processions and walks to make people in and around Clanwilliam aware of a healthy lifestyle and to raise funds for cancer research. Rooibos Ltd sponsored branded shirts for the CANSA Relay for Life committee members. Find out how you can take part in a Relay for Life walk.

 


Rooibos Ltd sponsors Augsburg’s 1st rugby team

The first rugby team of Augsburg Agricultural Gymnasium sported rugby shirts sponsored by Rooibos Ltd. The team was nominated as Die Burger Media24’s Boland and Western Province Champions for 2014.


Recognising the contribution of loyal employees

Two long-serving Rooibos Ltd staff members were acknowledged for their loyalty and commitment to the company. Jothea Geldenhuys (right) has been with Rooibos Ltd for 15 years while Johann Basson (left) has served the company for 30 years.

Rooibos in recipes from around the world

Rooibos is versatile and is used in recipes all over the world. Here are the latest recipes for you to try out: Rooibos Torte, Five ways with red espresso, Rooibos Rose Sun Tea and Moroccan Laager Lamb Shank Potjie Pie.


Recipes from A touch of Rooibos

Cook like a famous chef. Make Reuben Riffel’s delicious Rooibos-Marinated Chicken Salad and Luke Dale Roberts’s Rooibos Crème Brûlée from Rooibos Ltd’s award-winning recipe book A touch of Rooibos.

Rooibos-Marinated Chicken Salad with Avocado & Red Chilli, and Rooibos & Lemon Vinaigrette
Reuben Riffel

2 chicken breasts, without skin or bones
30 ml coarse sea salt
1 tin (400 ml) coconut milk
375 ml strong Rooibos
30 ml castor sugar
1 red chilli, deseeded
125 ml fresh mint leaves
1 clove garlic, chopped
juice of 1 lemon
125 ml canola oil
125 ml mixed baby salad leaves
125 ml bean or onion sprouts
3 cherry tomatoes, halved
1 spring onion, sliced
1 avocado

1. Rub the chicken breasts with the sea salt and place in the refrigerator for 1 hour.
2. Preheat the oven to 150 ºC.
3. Place the coconut milk, 250 ml of the Rooibos and 15 ml of the castor sugar in a shallow roasting pan. Submerge the chicken breasts in the coconut milk mixture.
4. Bake for 20 minutes or until the chicken is cooked.
5. Remove the pan from the oven and leave to cool. Remove the chicken from the liquid and refrigerate until completely cooled. (Reserve the coconut milk mixture for a soup, sauce for fish or a warm noodle dish.)
6. To make the dressing, place the chilli, 2 mint leaves, garlic and a little sea salt in a mortar or small bowl. Pound to a smooth paste. Add the lemon juice, remaining Rooibos, the remaining castor sugar and the canola oil. Mix well.
7. To assemble, cut the cold chicken into thin strips. Toss together the remaining mint leaves, salad leaves, sprouts, tomatoes, spring onion and sliced chicken. Cube the avocado and place in a mound in the centres of two plates. Add the dressing to the salad mixture and place the salad mixture on top of the avocado. Top with a little extra dressing.

Serves 2


Rooibos Crème Brûlée
Luke Dale-Roberts

24 egg yolks
2 eggs
375 g (450 ml) castor sugar
500 ml milk
2 litres cream
8 Rooibos tea bags
white sugar

1. Preheat the oven to 110 ºC. Grease 12 ramekins lightly.
2. Cream the egg yolks and eggs together with the castor sugar.
3. Place the milk, cream and Rooibos tea bags in a saucepan and bring to just below boiling point (scald). Do not bring to the boil. Remove from the heat and set aside to cool slightly. Discard the tea bags.
4. Pour a little of the milk mixture into the eggs and stir well. Add the rest of the mixture and stir to blend thoroughly.
5. Strain the liquid through a fine sieve. Allow to cool completely, skimming off any foam on top.
6. Pour the mixture into the prepared ramekins. Lightly burn off any remaining foam on the tops of the brûlées using a blow torch.
7. Place in a roasting pan filled with water to reach halfway up the sides of the ramekins. Bake for 1 hour or until set.
8. Remove from the oven and leave to cool. Place in the fridge to cool completely. Dust with sugar and use a blow torch to brown the surface.

Serves 12

Rooibee Red Tea launches a new kids’ line with Rooibos

Rooibee Red Tea from Louisville, Kentucky, in the USA is developing a new ready-to-drink essence line featuring less sugar, more Rooibos and unique flavours for children. All Rooibee Red Teas are certified organic, naturally caffeine free and rich in antioxidants from the Rooibos. Read more.


All-natural ready-to-drink Karoo Red Tea

The Karoo Red Tea company’s ready-to-drink Rooibos blends combine real fruit and a touch of organic cane sugar to deliver on flavour without using artificial sweeteners and chemicals. Says Tom Bonaventura, Karoo Red Tea founder and president: People will be amazed just how good all natural and nothing artificial can really taste.” Read more.


Creating healthy frozen treats for the whole family

Deebee’s Organics TeaPops from Canada produced the world’s first organic, kosher, non-GMO tea and Rooibos-based frozen treats (pops). Says the founder of DeeBee’s SpecialTea Foods Ltd, Dionne Laslo-Baker: “I started this company … to provide something new to the marketplace that is healthy and still yummy.” Read more and see DeeBee’s website.



Rooibos-infused Tomatino from the Gryphon Tea Company

The Gryphon Tea Company in Singapore’s new Tomatino tea blend combines Rooibos, tomato, carrot and a hint of citrus to provide chilled refreshment on a hot day. Tomatino is also naturally healthy being caffeine-free and containing high levels of antioxidants. Read more.


Drazil Kids Tea with Rooibos and fruit juice

The CEO of the USA-based Drazil Kids Tea thinks this unusually named (lizard spelled backwards), ready-to-drink tea brand has what it takes to become the industry leader in the growing tea for kids’ segment. Each flavour begins with the same signature blend as a base: Rooibos (which rivals green tea in health benefits but is naturally caffeine free), rosehip, hibiscus and pomegranate. Read more.


WILD uses Rooibos in ice cream

USA-based WILD is using creative ideas to breathe new life into the ice cream segment. The company’s new chai tea concept focuses on a blend of Ceylon black tea and Rooibos, and the resulting extract is used in dairy-based ice cream. Read more:


Little Me Tea’s Rooibos-containing drinks for children

Little Me Tea from Lawrenceville in Georgia, USA, offers low-sugar and organic drink options with flavours such as Julia’s Tropical Tea and Zane’s Grape Tea. These caffeine-free drinks combine an antioxidant-rich blend of white, Rooibos, chamomile and hibiscus teas sweetened only with fruit and vegetable juices to boast the lowest sugar content of any kids’ drink on the market. It is a great alternative to sugar-laden juice. Read more and see Little Me Tea’s website.


Teavana’s Blueberry Kona Pop with Rooibos

Teavana from Atlanta in Georgia, USA, has launched an iced tea called Teavana’s Blueberry Kona Pop. This blend of Rooibos and fruit infusions conjures up the flavours of Hawaii with a blueberry-pineapple-hibiscus combination that beats the heat. This caffeine-free delight is perfect hot or iced and it is great for the whole family. Read more.

The science of why Rooibos is good for you

Research on the health benefits of Rooibos has been undertaken since the 1950s. The main research findings include the proven ability of Rooibos to help protect the heart and other vital organs and its ability to help fight cancer. Read more.

Here are 10 reasons why you should be drinking Rooibos – from the ability of Rooibos to help prevent cancer, Alzheimer’s and other diseases to its powerful antioxidant and mineral content and total absence of caffeine. Read more.