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Rooibos Ltd showcases its products in China
Arend Redelinghuys, Marketing Director at Rooibos Ltd, and Tharanga Cooray, Sales Manager: Sri Lanka, represented Rooibos Ltd as part of the South African Department of Trade and Industry’s pavilion. The SIAL China expo took place in Shanghai from 13 to 15 May 2014. According to them, the Asian market for Rooibos is growing.

Said Redelinghuys: “The show was well attended, mainly by potential Chinese customers. There is certainly an increase in awareness and also an increase in the popularity of Rooibos in most of the Asian countries. We expect to see an increase in enquiries from China and other Asian countries. It was also a good opportunity to meet and strengthen relationships with existing customers. We would like to thank the Department of Trade and Industry for inviting us to be part of the South African pavilion.”