Rooibos NewsNews article

Back to article

Rooibos Ltd opens new office in Sri Lanka
Rooibos Ltd is expanding its international footprint, and the company currently has representative offices in Japan and Europe (Holland) and, since the late 1990s, an agent in the USA. After in-depth consultation with Finlays, who has acted as Rooibos Ltd’s agents in Sri Lanka for the past six years, Rooibos Ltd has decided to expand its base by opening a regional office in Sri Lanka as well. Rooibos Ltd would like to sincerely thank Finlays for its efforts and continued support during its time as official agent of Rooibos Ltd.

Sri Lanka has long been identified as a potentially lucrative market for Rooibos due to Sri Lanka’s prominence as contract packing hub from which tea is distributed globally. As a result of increasing international awareness and popularity, we expect to see healthy growth in the demand for Rooibos in Sri Lanka. After exhaustive research of the various options available, the decision was made to open a branch office, which will be headed by Tharanga Cooray. Tharanga has gained extensive knowledge of Rooibos during his time at Finlays, where he was responsible for the Rooibos account. He has been appointed as Sales Manager and will be responsible for sales and market development. Distribution has been outsourced to Millennium Teas, who will be responsible for providing warehousing facilities, logistical services, dispatch/delivery of orders and invoicing. Customers ordering full container loads will still be supplied directly from Rooibos Ltd’s head office in Clanwilliam.

Rooibos Ltd strives to supply its customers with top-quality products, backed by world-class service. By appointing a sales person and logistics service provider in Sri Lanka, we will ensure that we are in position to achieve just that.

Contact Tharanga Cooray at:
Rooibos Limited
161/B Ambatale Road
Mulleriyawa North
Mulleriyawa
Colombo
Sri Lanka
Tel: +94 11 215 7933
Fax: +94 11 215 7933
Cell: +94 77 381 5770