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What’s in a name?

Rooibos has finally secured Geographic Indicator status in the long-awaited economic partnership agreement between Southern African nations and the European Union. This means Rooibos manufacturers obtain ownership of this particular name. The South African Rooibos and Honeybush tea industry has welcomed news that its products are to be given Geographic Indication (GI) status on world markets. This is how the media reported on the news:

South Africa

Bizcommunity.com: Protecting Rooibos trademark, promoting economic growth

BizNews.com: SA finally secures ownership of Rooibos – the Champagne of teas

BusinessReport, South Africa: Rooibos protected in EU trade pact

Daily News (ePaper), Durban: Rooibos trademark secure

DStv, Enuus: Niemand anders kan die naam Rooibos gebruik

Engineering News, Johannesburg: Rooibos protected in EU trade pact

Farmer’s Weekly: SA’s Rooibos and Honeybush names to be protected

Fastmoving.co.za: Rooibos protection could bring economic boost

Fin24: Rooibos protection could bring economic boost

Go Legal: Rooibos: Soothing the storm in a teacup

iAfrica.com: Rooibos tea now protected

IOL - Independent Online: Rooibos tea ruling gives exporters boost

Landbou.com: EU erken Karoolam en rooibos se name

Landbou.com (fin24): Rooibos name protected in EU trade pact

Legalbrief: Rooibos tea makers get right to name

Legalbrief: Rooibos tea status ruling gives exporters boost

News24: Rooibos name protected in EU trade pact

Polity.org.za: Rooibos is protected in the EU trade pact

Supermarket.co.za: Rooibos name protected

The Guardian, Johannesburg: Rooibos tea trademark awarded to South Africa in deal with EU

www.drinkstuff-sa.co.za: Rooibos finally secures EU protection

Other African countries

African Manager, Tunisia: Le ministre sud-africain de l'Industrie se réjouit du nouveau partenariat UE/SADC

African Manager, Tunisia: Minister hails new EU/SADC partnership

Afrique en Ligne: Economie: nouveau partenariat Europe-Afrique austral

Daily Independent Nigeria: Minister hails new EU/SADC partnership

IndepthAfrica: Rooibos secures protection in EU trade pact

Namibian Sun, Namibia: Rooibos name protected under EU trade pact

Namibian Sun: Rooibos protection holds major boost for SA economy

USA

Black Star News, New York: French firm loses bid to own Africa's 'Rooibos' trademark

Bloomberg: Hitachi Metals, Ford, Rooibos: Intellectual Property

Frost Illustrated, Fort Wayne, Indiana: French firm loses bid to own Africa’s 'Rooibos' trademark

The Michigan Citizen: French firm loses bid to own Africa’s 'Rooibos' trademark

The Wilmington Journal, North Carolina: French firm loses bid to own Africa’s ‘Rooibos’ trademark

Europe

L'essentiel, Luxembourg: Le thé rooibos aura une appellation protégée

Le Point, France: Le thé rouge sud-africain, appellation protégée dans l'UE

FAZ.net: Getränkeindustrie Sieg für Rooibos-Teepflanzer in Südafrika