Iconic Rooibos becomes Proudly South African
Rooibos Ltd is now officially a Proudly South African member company. Says Proudly SA CEO Eustace Mashimbye, "Having such a classic South African brand as part of the Buy local campaign is very significant for us". Gerda de Wet, Communication Manager of Rooibos Ltd, commented: "To be Proudly South African endorses Rooibos Ltd. The company accounts for 230 jobs, while our suppliers employ 4 000 people. The Rooibos industry represents 6 500 jobs, so buying local matters when it comes to tea!"