Rooibos Ltd brand on the move
Rooibos Ltd branded a second truck of its logistics service provider, Slabbert Transport. The business relationship between Rooibos Ltd and the freightliner goes back 23 years. Gerda de Wet, Communication Manager at Rooibos Ltd, says that a strong and identifiable brand will make future communication with stakeholder groups easier. "Truck-side advertising is highly visible and cost-effective. It makes an impact because of its size and it carries our brand message to audiences all over the country."