Rooibos Ltd exhibits at Tea, Coffee and Bakery Show in Taiwan
The South African Liaison Office in Taiwan invited Rooibos Ltd to exhibit at the annual Taichung International Tea, Coffee & Bakery Show (TCFB) which ran from 15 to 18 July this year. The Liaison Office viewed this as a perfect platform from where to create awareness among the Taiwanese of Rooibos and its health benefits. Taiwan already has seven major importers of Rooibos and the interest is growing. Says Rooibos Ltd's Marketing Director, Arend Redelinghuys: "We certainly managed to create more awareness and educate potential consumers about Rooibos. We look forward to developing the market for Rooibos in Taiwan."