Issue 12 - August 2011

News from Rooibos Ltd - read all about:

Read about Rooibos Ltd entering the final phase of upgrading its processing line to streamline delivery, and also about the Driefontein farmers using Fairtrade for a better future. Find out about the latest research - six grants and other projects generate new knowledge and awareness of the health-generating properties of Rooibos. Also see feedback and photographs of Rooibos Ltd’s presence at international expos and in local community initiatives. Make yourself a cup of Rooibos and enjoy the read.

  • News
    Upgrading of Rooibos Ltd's main processing line - final phase
    Driefontein's small farmers find their future in Fairtrade
    Rooibos recipes now available in Dutch
    Rooibos Ltd and the world of tea
    WP Women's Golf Tournament

  • Personnel
    Chairman of Rooibos Ltd retires
    Shirly-Ann van Rooyen celebrates 35 years at Rooibos Ltd
    New appointments at Rooibos Ltd
  • Upcoming Events
    25th Freshpak Fitness Festival offers fun and challenges for all
    Rooibos Ltd to exhibit in Germany and China

  • Community Involvement
    Investing in the Cederberg Arts Festival
    Helping with Badisa's Youth Day project
    Sponsoring budding netball player Courtney Coetzee

  • Cooking with Rooibos
    Punch Iced Tea
    Risotto and Mealie Pap
  • New Products
    Laager Rooibos Cappucino is causing a stir
    Freshpak - moms and kids will love the new junior range
    The Republic of Tea's chocolate teas and full-leaf loose teas
    Nu-Tea on the block
    Relax Herbal WellnessTea
    Relaxing Rooibos & Lemon Infusion

  • Health and Research promotes health properties of Rooibos
    Research confirms health properties of Rooibos
    SA Rooibos Council invests R2 million in independant research
    Rooibos research update
  • Tips
    Rooibos Q&As

    Write to us
    We'd like to hear from you, so please share your Rooibos stories with us at

Upgrading of Rooibos Ltd's main processing line - final phase

Rooibos Ltd is in the final stages of completing the mainstream projects in the upgrade of its main processing line. Despite teething problems and product mix changes, the company managed to deliver a record 4 500 tons for the first half-year. Process flows and possible delays during the final stages will be tightly managed, and this will be supported by regular communication with all stakeholders. Read more

Driefontein’s small farmers find their future in Fairtrade

This Rooibos farm near Redelinghuys produces organic Rooibos to better the lives of its 36 farmer-members and their families. Drawing on their indigenous knowledge of Rooibos, in most cases handed down from one generation to the next, they decided on Fairtrade as their business model. Read more

Rooibos recipes now available in Dutch

The award-winning recipe book, A touch of Rooibos, has been translated into Dutch to be released in The Netherlands and Belgium as Koken met Rooibos towards the end of August this year. Says Rooibos Ltd’s Manager: Communication, Gerda de Wet: “It is great to see this truly South African ingredient gaining popularity around the world.” Last year, the book was adapted for and launched in the US market with great success.
For more information:

Rooibos Ltd and the world of tea

Tea & Coffee World Cup Asia, Singapore : From 21 to 23 March this year, Rooibos Ltd hosted a stand at the Tea & Coffee World Cup Asia, attended by exhibitors and visitors from over 45 countries. Workshops on topics such as Rooibos helped visitors to gain insight by touching, tasting and smelling products.

Caffè Culture expo, UK : In May 2011, Rooibos Ltd exhibited at the British Caffè Culture exhibition in London to launch the Rooibos Espresso pod and strengthen stakeholder relationships. These pods have become the new way to make cappuccinos, espressos and other trendy hot drinks for health-conscious consumers all over the globe. Read more

World Tea Expo, Las Vegas, USA : Rooibos Ltd and our North American distributor Herbal Teas International exhibited at the World Tea Expo in Las Vegas, Nevada, from 24 to 26 June 2011. This is the largest trade show in the world of tea. Our presence there was a huge success and Rooibos Espresso pod captured everyone's attention.

WP Women’s Golf Tournament

Rooibos Ltd sponsored the three-day 18th Interclub Team Championship hosted by Women’s Golf Western Province (WGWP) at the Hermanus Golf Club from 6 to 8 May this year. A record number of 296 players, comprising 148 teams and representing 24 golf clubs, teed up for this annual interclub championship. The winners of the Rooibos Trophy were Maggie Minnie and Linda Smit from Paarl.

Caption: D Division 54 Overall Winners: Lynda Fouche and Mercia Reugg (Strand D1)


Chairman of Rooibos Ltd retires

George Grib served Rooibos Ltd as a director for a period of 25 years. He has also been chairperson of the company for the past 11 years. His unwavering commitment helped to steer the company through challenging times and to achieve success locally and internationally. We thank him for his hard work, mentorship and loyalty. He now wants to focus his resources on his farm near Citrusdal and we wish him every success for this new phase of his life.

Shirly-Ann van Rooyen celebrates 35 years at Rooibos

On 17 June 1976, Shirly-Ann van Rooyen, who had just finished school, joined the then Clanwilliam Tee Koöperasie (now Rooibos Ltd). Today, she is the company’s longest serving employee and a senior operator in the packing plant. She is responsible for the maintenance of the division’s machines and for the training of new staff members in this section.

Caption: Celebrating loyal service: Mary Willemse (Supervisor), Rita van Lill (Personnel Officer),
Shirley-Ann van Rooyen and Jaco van Zyl (Packaging Manager)

New appointments at Rooibos Ltd

  • Karlien Hefer
    She joined Rooibos Ltd in January this year to handle quotations and pricing in the Marketing Department. She worked for an auditing firm in Stellenbosch before joining Rooibos Ltd, and she holds a BAccount degree from Stellenbosch University. She loves new challenges, reading and socialising with friends.

  • Hein Elsbury
    Hein joined Rooibos Ltd in July this year as Certification Officer in the Technical Division. He worked for the Cape Peninsula University of Technology in Wellington prior to joining Rooibos Ltd. His believes his experience, patience and ability to work hard and to treat people with respect will stand him in good stead. He thrives on challenges and loves sports and a good braai.

  • Judith Viljoen
    She joined Rooibos Ltd in June 2011 as Sales Support and Client Liaison. She worked in secretarial, administrative and client communication positions for companies in The Netherlands and in SA before joining Rooibos Ltd. As a South African citizen, she is a “100% Rooibos fan”. She is fluent in English, Afrikaans and Dutch. She and her husband have two daughters.

25th Freshpak Fitness Festival offers fun and challenges for all

This popular event for families, outdoor enthusiasts, professional athletes and fun lovers takes place in and around the heart of Rooibos country, Clanwilliam, on Saturday, 1 October 2011. In celebrating 25 years of the Cederberg’s very own amazing race, this year marks the first teens-only event: a 2.5 km run, 450 m swim and 1 km run. This forms part of a full programme of running, cycling and swimming, which also includes a FitKids event. Click here to find out more.



Rooibos to exhibit in Germany and China

Rooibos Ltd will be hosting stands at trade exhibitions in Anuga in Cologne, Germany, from 8 to 12 October and in Shanghai, China, from 16 to 18 November 2011. The Anuga expo is the world’s leading food fair for the retail trade and the food service and catering market (see, while the FCH China is China’s premier business event for the global food and hospitality sector (see

Investing in the Cederberg Arts Festival

Rooibos Ltd was once again a key sponsor of the Cederberg Arts Festival in Clanwilliam from 27 April to 1 May 2011. This included the Women’s Day event. Says Rooibos Ltd’s Manager: Communication, Gerda de Wet, “Reinvesting in our own community is part of being a good corporate citizen. Sponsorships enable the organisers to invite well-known artists and to showcase the gifts of this area – including Rooibos products and the Cederberg mountains – to visitors and the media.” Read more, see pictures

From left: Jakkie Louw, Dale Niehaus, Gerda de Wet, Emtia Morrison & Kevin Leo



Helping with Badisa’s Youth Day project

On Youth Day (16 June), Badisa Clanwilliam organised a special programme to tell the youth more about the dangers of drug abuse and where to find help. Rooibos Ltd sponsored gifts for the guest speakers.

Sponsoring budding netball player Courtney Coetzee

Courtney Coetzee was chosen as one of the Western Cape schools’ netball players who took part in the All Ages Tournament in Rustenburg during the winter school holidays. Courtney’s father – Francios Coetzee – is the Quality Controller: Raw Material at Rooibos Ltd.

Above Rooibos Risotto

Recipes with Rooibos from all over the world

All over the world, there is a growing trend to cook with South Africa’s famous fynbos export, Rooibos. Here is a selection of recipes using Rooibos for colour, flavour or nutritional value:

  • Rooibos Relaxer– Rooibos punched up with fruity accents, a bit of rum and lemon-lime soda
  • Rooibos Iced Tea– how to make iced tea with Rooibos
  • Rooibos risotto– how to make this unusual, easy and delicious dish featured on this Getaway blog
  • Sweet and savoury dishes with Rooibos– this Getaway blog features a collection of Bushmans Kloof’s favourite Rooibos recipes, from savoury dishes to desserts and drinks
  • Mealie pap with Rooibos– Afri Chef explains how to use Rooibos in stywe pap, krummelpap and slappap (various maize meal porridges for those not in the know).

Laager Rooibos Cappuccino is causing a stir

Ouma's Rooibos will never be the same again. Joekels, blender of some of South Africa's top teas, has launched Laager Rooibos Cappuccino, a home or office version of the fashionable cuppa. Read more

Freshpak – moms and kids will love the new junior range

Freshpak’s new Junior range blends the natural health benefits of Rooibos with fun flavours – a natural alternative for children to drink. The new packaging has endearing animal characters: Giraffe (original Rooibos tea), Zebra (peach and apricot flavour) and Rhino (strawberry and vanilla flavour). Read more

The Republic of Tea’s chocolate teas and full-leaf loose teas

The Californian tea purveyor The Republic of Tea introduced new chocolate teas – called Cuppa Chocolate – which contain pure South African Rooibos. The tea company also introduced 68 full-leaf loose tea and herb varieties. With their complexity intact, full-leaf loose teas and herbs offer a range of flavours and aromas.

Nu-Tea on the block

Nu-Tea, a tea company in Abbotsford in British Columbia, created organic Tega Rooibos which is certified by Fairtrade Canada. The range includes flavours like Chocolate Mint, Earl Grey, Orange Spice and the popular Pure Red and Pure Green Rooibos. Read more

Relax Herbal Wellness Tea

The company Inwest launched a calming wellness tea with Rooibos, anise seed, lemongrass, coriander, lavender, apple and rosehip in Hungary.

Relaxing Rooibos & Lemon Infusion

The London Fruit and Herb Company launched its Chill Me Out Relaxing Rooibos and Lemon Infusions in Hungary. This drink contains antioxidant-rich Rooibos and real fruit oil, and is free from caffeine, added sugar, artificial flavours, colours and preservatives. Read more promotes health properties of Rooibos

The Lance Armstrong Foundation’s website features various articles on the health, nutritional, cancer-fighting and allergy-reducing benefits of Rooibos. Go to and click on Eat Healthy Food & Drink Coffee & Tea Rooibos Tea. Read more

Research confirms health properties of Rooibos

This handful of articles explains the benefits of Rooibos in Candida diets, general wellbeing and the treatment of infant colic. Read more

SA Rooibos Council invests R2 million in independent research

The SA Rooibos Council has awarded six research grants to universities and research organisations in South Africa. These research themes cover cultivation (plant improvement, integrated pest management and organic cultivation practices), the influence of Rooibos on stress, Rooibos and exercise, the hygienic processing of Rooibos, and determining what exactly is in a cup of Rooibos tea. Read more

Rooibos research update

What exactly is in a cup of Rooibos? What are the cancer-prevention properties of SA herbal teas? Can Rooibos help to battle the bulge? These are some of the research questions currently being investigated. Read more

Questions and answers on Rooibos

What is the difference between Rooibos and green Rooibos? What is the best way to prepare a cup of Rooibos? How many cups of Rooibos should I drink every day? What are antioxidants and why is it important? Find answers to these and other questions.