TEAM ROOIBOS TAKES ON THE ABSA CAPE EPIC
TEAM ROOIBOS TAKES ON THE ABSA CAPE EPIC

For the first time ever, Rooibos Ltd, together with Laager Rooibos, sponsored a team to take part in the 2018 Absa Cape Epic – the biggest full-service mountain bike stage race in the world. Called Team Rooibos, Charl Fouché and Jaco Brand finished this gruelling 700 km mountain bike race over eight days, which included a time trial prologue. Only 650 two-person teams were allowed to ride in the race.

Says Gerda de Wet, Communication Manager at Rooibos Ltd, "Athletes competing in events such as the Cape Epic are health-conscious sports people. This is one of the market segments we are targeting. Team Rooibos helped to make this uniquely South African product with its proven health benefits visible to athletes from all over the world as the Cape Epic is the most televised mountain bike race in the world. Charl Fouché and Jaco Brand finished well in the Master's category, and Rooibos Ltd is proud of them."