Rooibos Ltd makes its mark at Food & Hotel Asia 2014
The Food & Hotel Asia 2014 (FHA) exhibition, which took place in Singapore from 8 to 11 April this year, hosted a record 64 826 trade attendees from over 100 countries/regions at this truly international trade event for the food and hospitality industry in Asia. Rooibos Ltd was there, engaging with stakeholders to help turn Rooibos into a global product.

Says Arend Redelinghuys, Marketing Director at Rooibos Ltd, “This is the ideal platform to introduce the Asian market to our ever-expanding product range, to educate people about Rooibos and to create further awareness and interest in Rooibos.”

A total of 3 214 exhibitors, which included Rooibos Ltd, filled 10 exhibition halls, making this the largest industry event of its kind in Asia.