Rooibos and heart health go together, as confirmed by numerous studies. The interesting thing is that experts are now saying there may be merit in "incorporating alternative ways to prevent and treat heart disease". This makes Rooibos with its heart-healthy enzymes and antioxidants even more ideal as part of a balanced lifestyle. Two feature articles in magazines tell the story of Rooibos in text and photographs. Also see how Rooibos Ltd supports the community. For those who love baking, we have recipes for blueberry and Rooibos financiers, a Rooibos and apple cake, and cupcakes with coconut ganache. Take care of your health with a cup (or cupcake) of Rooibos.
Rooibos drinkers less likely to suffer from heart disease
Heart disease is expected to increase by 41% over the next 13 years. Experts say there may be merit in incorporating alternative ways to prevent and treat heart disease. A Swedish study found that drinking 400 ml of Rooibos can significantly suppress the activity of the angiotensin-converting enzyme (ACE) which is believed to be involved in the development of heart disease.
Sharing the story of Rooibos through the media
Media coverage helps to create awareness of Rooibos among various target audiences. Recently, the story of Rooibos was told in two beautifully designed feature articles - one in Stellenbosch Visio ("Rooibos - South Africa's own champagne") and one in Discover Heritage ("Home Brew: Remarkable Rooibos"). Says Gerda de Wet, Communication Manager at Rooibos Ltd: "Media coverage is about making contact and building a brand."
Rooibos Ltd sponsors Ashihara Karate Tournament in Citrusdal
Rooibos Ltd sponsored the Ashihara Karate Tournament – branded the Rooibos Karate Championships – held in Citrusdal on 26 August. The company also sponsored transport for Clanwilliam's Enshin Karate Club to attend the event.
Rooibos Ltd provides Hardlopers vir die Here (Runners for Christ) with sports gear
Hardlopers vir die Here (Runners for Christ) is a group of athletes from needy backgrounds in Clanwilliam. Inspired by their passion for running, they train six days a week with coach Cor Nieuwoudt. They all have either West Coast or Western Province colours for cross-country running. Rooibos Ltd sponsored the team's sports clothing.
Clanwilliam Wildflower Show's new website sponsored by Rooibos Ltd
Rooibos Ltd sponsored the production of the Clanwilliam Wildflower Association's new website. The new site at www.clanwilliamwildflowershow.co.za makes it easy for visitors to find information on this annual event and the myriad of wild flowers in this region.
Five Rooibos benefits for good health
This blog highlights some of the health benefits of drinking Rooibos, referring to its ability to support the immune system and fight inflammation as a result of its high antioxidant content. This "earthy, delicious tea" also lowers blood pressure and increases circulation, and aids skin and bone health.
Baking with Rooibos
Rooibos is versatile and is used in recipes worldwide. The selection in this newsletter includes fruity iced tea for kids, mini blueberry and Rooibos financiers, a Rooibos and apple compote cake, and vegan chocolate cupcakes with coconut ganache.
New ready-to-drink products with Rooibos as ingredient
Globally, the ready-to-drink (RTD) tea and coffee market is expected to reach US$116.13 billion by 2024, says Grand View Research. The demand for these "lifestyle" drinks is driven by their enhanced nutritional benefits and compatibility with different flavours. This is why Rooibos is a sought-after ingredient in the bottled teas of Rooibee, Bössi, Snapple, Nestea and Honest Tea.