New ready-to-drink products with Rooibos as ingredient

Globally, the ready-to-drink (RTD) tea and coffee market is expected to reach US$116.13 billion by 2024, says Grand View Research. RTD tea and coffee are a part of the growing trend in the soft drinks industry. The demand for these “lifestyle” drinks is driven by their enhanced nutritional benefits and compatibility with different flavours. This is why Rooibos is a sought-after ingredient in the bottled teas of companies such as Rooibee, Bössi, Snapple, Nestea and Honest Tea.

  • Rooibee Red Tea from Kentucky, USA: Rooibee offers a range of bottled, fruit-flavoured Rooibos teas made with organic Rooibos and quality ingredients. The range includes Summer Peach, Watermelon Mint, Half Tea & Half Lemonade, and Wild Berries.
  • USA-based Bössi company: Bössi offers iced teas as “a delicious and nutritious alternative to sugary juices and soft drinks”. Bössi’s bottled iced teas are made with Rooibos - “the ingredient that gives Bössi its goodness”.
  • USA-based Snapple: Snapple’s range of bottled Straight Up Teas is made with natural ingredients and includes Sorta Sweet Rooibos Tea made with Rooibos and real sugar.
  • USA-based Nestea: Nestea’s Slightly Sweet Real Brewed Black Tea & Rooibos offers a smooth-bodied and herbal-flavoured iced tea with “the exotic twist of Rooibos”.
  • Honest Tea from Maryland, USA: Honest Tea’s product range includes low-kilojoule Pomegranate Red Herbal Tea made with Honeybush and Rooibos, pomegranate juice and cane sugar, Heavenly Lemon Tulsi Herbal Tea made with Rooibos, lemon juice, lemongrass, lemon peel and tulsi leaves, Ginger Oasis Herbal Tea made with Rooibos, ginger and lemongrass, and Cinnamon Sunrise Herbal Tea made with Rooibos, cinnamon and ginger.