One of the roles of Rooibos Ltd is to generate awareness of this unique product. This helps to create a positive sales environment. To do this, we sponsor global events (like the TEA AGM in Sri Lanka) and local events (like sports events and TV screens for a school). We look after our producers (by sharing know-how) and employees (by acknowledging long service). We see the results of our efforts when new products with Rooibos are launched as far afield as Korea, Japan, Portugal, India and the UK. Enjoy the read with a cup of Rooibos!
Rooibos Ltd co-sponsors the Tea Exporters Association's AGM in Sri Lanka
Rooibos Ltd was one of the sponsors of the 19th Annual General Meeting of the Tea Exporters Association (TEA) in Colombo, Sri Lanka, on 31 August. The Prime Minister of Sri Lanka, the Honourable Ranil Wickremesinghe, also attended the event. This was the second year that Rooibos Ltd co-sponsored the AGM.
Rooibos Ltd organises study group meeting for producers
Planting Rooibos on potato circles, irrigation, weed control and a helicopter demonstration – this all formed part of the study group meeting for producers arranged by Rooibos Ltd to share knowledge and discuss industry trends. The attendees visited two farms, namely Swartboskraal and Paardekop.
Survey reveals how South Africans enjoy Rooibos the most
In August this year, the SA Rooibos Council (SARC) sent out its Heritage Month Survey to 1 000 South Africans from diverse cultures and ages to determine how the consumption of uniquely South African Rooibos has changed in recent years.
Coco Safar introduces dinner menu, Rooibos drinks and Rooibos affogato
Coco Safar – the luxury patisserie, coffee emporium and brunch spot in Sea Point – has now introduced a dinner menu. But do visit the adjacent Rooibos bar for a cocktail beforehand, and end the evening with a Rooibos affogato at the espresso bar.
African Traditional Medicine Day acknowledges Rooibos, aloe, buchu and wild garlic
The World Health Organization: Africa Region has established African Traditional Medicine Day to appreciate traditional healing and research on this healing system and its ingredients. Antioxidant-rich Rooibos has been identified as one of the herbal ingredients known for its health-enhancing properties.
Rooibos Ltd acknowledges long-service employees
Five employees from Rooibos Ltd recently received long-service awards – three of them for being with the company for 15 years. Says Communication Manager Gerda de Wet, "It is part of our culture to acknowledge service and to single out long-service employees. They help to form the backbone of the company. Over time, they become the legends of the company."
Meet the three new appointments at Rooibos Ltd
Rooibos Ltd recently strengthened its team by appointing two food technologists and a logistics officer.
Find out more about Christelle Joubert, Geritza Gey van Pittius and Mary Julies here.
Rooibos Ltd sponsors Ashihara Karate Tournament in Citrusdal
This year, Rooibos Ltd again partnered with the Ashihara Karate Club in Clanwilliam to host the 2nd Annual Rooibos West Coast Karate Championships in Citrusdal. When Hoosain Narker, Director of the Club, approached Rooibos Ltd for a sponsorship, Rooibos Ltd immediately agreed. Gerda de Wet, Communication Manager at Rooibos Ltd, explained that there is a natural fit between Rooibos and karate as both promote a healthy lifestyle.
Red Stars Rugby Club receives track suits from Rooibos Ltd
Rooibos Ltd sponsored 35 branded track suits for the Red Stars Rugby Club from Redelinghuys. Two of the club's rugby teams are playing in the Boland league. Some of the rugby players also work on Rooibos farms.
Rooibos Ltd helps with flat-screen TVs for Sederberg Primary School
The Sederberg Primary School in Clanwilliam received financial support from Rooibos Ltd to purchase flat-screen television screens and data projectors for its class rooms. The new technology will enable the teachers to present their classes in an innovative way, to use e-books and to promote interactive learning.
Namaqua Daisy Mountain Bike event supported by Rooibos Ltd
Rooibos Ltd provided Rooibos ice tea for the promotional goody bags given to some 500 mountain bikers and trail runners who participated in the Namaqua Daisy Challenge at Spruitdrif Winery on 4 August 2018.
Aurora Om Die Berg Mountain Bike Event co-sponsored by Rooibos Ltd
The Om die Berg (Around the Mountain) mountain bike rides – a 10 km fun ride, 20 km ride and 55 km "vastrap" (endurance ride) – is an annual event organised by the Dutch Reformed Church in Aurora. Rooibos Ltd was one of the sponsors of this event.
UK: Starbucks' new autumn menu features Maple Rooibos Tea Latte
The autumn menu of Starbucks in the UK now offers Maple Rooibos Tea Latte, which is finished with a sprinkle of maple sugar. This latte is naturally caffeine-free.
Portugal: Pleno Tisanas launches ready-to-drink Rooibos with lemon
Pleno Tisanas has introduced two new herbal teas, of which one is Rooibos with lemon. The 250 ml cartons are aimed at the on-to-go market. The teas contain no artificial sweeteners.
Japan: Ito En's Rooibos now in new bottle
Ito En's ready-to-drink Rooibos iced tea has been re-launched in a 500 ml PET bottle. The iced tea contains no caffeine, colourants or preservatives, which makes it ideal for health-conscious people and also for children.
UK: DJ Limbrey Distilling introduces cold infusion botanical bags with Rooibos
The London-based DJ Limbrey Distilling Co has expanded its product range with cold infusion botanical bags. The range, called DJ's Cold Infusion Pockets, use fruit and botanical ingredients such as Rooibos to "liven up a drink" with flavour and colour. The infusion pockets are available in six flavours, including Rooibos Spice. The pockets take just a few minutes to infuse, and provide an innovative way to create delicious drinks with an added twist.
South Africa: SKOON Beautifuel Double Thick Cream formulated with Rooibos
SKOON, which means "clean" in Afrikaans, has formulated a natural skincare range using "clean" ingredients such as Rooibos. Its Beautifuel Double Thick Cream is made with Organic Rooibos, Honeybush and Marula Oil. This cream is also enriched with Hyaluronic Acid, Ceramide 3 and Pomegranate Sterols.
Korea: Derma Elabier fermented Honeybush masks
These patented facial masks from Hugh Medix boost skin vitality with fermented Honeybush extract and hyaluronic acid in high concentrations to provide moisture and nutrients to tired skin.
Six "extra" health and beauty benefits of Rooibos you didn't know about
This Health24 article explains – short and to the point – six health benefits of Rooibos: It can treat acne, helps with hair loss, boosts the immune system, fights irritable bowel syndrome, helps with asthma, and lowers cholesterol.
Explaining the benefits of "red tea"
This article on HealthSite.com, India's largest health site, provides a summary of the health benefits of Rooibos. It mentions, among others, that Rooibos is caffeine-free and rich in antioxidants. Also, it helps to promote heart health, reduce the risk of cancer and manage type 2 diabetes.
The "incredible properties" of Rooibos
This article on the Enplenitud website explains the benefits of South African Rooibos. Among others, Rooibos helps to fight heart disease, digestive problems, irritability and insomnia. It contains powerful minerals and antioxidants such as quercetin which has anti-inflammatory properties.