Geographic Indicator status for Rooibos
Products of origin: the real value of
In July 2014, Rooibos received Geographic Indication status, a form of intellectual property right given to products that are produced in a certain way and that attribute their quality and reputation to their place of origin.
Rooibos was the second South African product after wine or spirits to obtain its own GI. However, for Rooibos the true value of GI lies in how an industry was united around a common cause, and how it brought conservation, research and quality to the fore.