Rooibos Ltd brand is going places
Rooibos Ltd recently branded a third truck of its logistics service provider, Slabbert Transport. Says Gerda de Wet, Communication Manager at Rooibos Ltd, "Our company's name and image are valuable assets. On-truck advertising strengthens brand awareness among various stakeholder groups because it increases our brand visibility. This low-cost, high-impact form of advertising literally takes our brand to people all over South Africa."