New regulation protects the use of the name Rooibos

New regulation protects the use of the name Rooibos

New regulation protects the use of the name Rooibos

New regulation protects the name Rooibos

New rules, published in terms of the Merchandise Marks Act, will govern the use of the name Rooibos, and will help to prevent its misuse locally and internationally. The rules do not affect existing trademarks, but new trademark applicants cannot call a product Rooibos unless it contains 100% Rooibos or it is the main ingredient. Martin Bergh, Managing Director of Rooibos Ltd, said these rules will protect local consumers from misleading claims and prepare the way for South Africa to apply for international protection against overseas companies attempting to register or copyright the name Rooibos.

New regulations pertaining to the use of the word Rooibos in product labelling will seek to ensure that consumers are able to make an informed choice when buying products containing Rooibos. Other indigenous products which have been grappling with similar issues of trademark protection are Karoo Lamb and Honeybush. This is how the news has been covered in the media:

Engineering News: Final prohibition on use of ‘Rooibos’ published
www.engineeringnews.co.za

Fastmoving: Rooibos protection one step closer
www.fastmoving.co.za

SABC News: Rooibos name to be regulated
www.sabc.co.za

News24: Rooibos protection one step closer
www.fin24.com

Farmers’ Weekly: Rooibos industry a step closer to trademark
www.farmersweekly.co.za

Sabinet Law: Rooibos Trademark Rules in Place
www.sabinetlaw.co.za

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