Rooibos Ltd exhibits at expos in Japan, USA and Singapore
In March this year, Rooibos Ltd hosted stands at three of the world's foremost expos, namely Foodex in Japan, Engredea in Anaheim in the USA, and Café Asia in Singapore. This allows the company to network among industry peers, to strengthen relationships with existing clients and to open up new markets.
Foodex, Makuhari Messe, Japan: Although Rooibos Ltd has been exporting Rooibos to Japan for 30 years, it has only started to gain traction in the mainstream beverage market over the past few years. Rooibos Marketing Limited Japan served about 3 500 cups of Rooibos yoghurt and about the same number of cups of red or green Rooibos during the show which was held from 5 to 8 March 2013. Read more.
Engredea in Anaheim, USA: Rooibos Ltd was represented by Hugh Lamond of Herbal Teas International at the Engredea expo in Anaheim, USA. This global nutrition industry exhibition ran from 8 to 10 March 2013. Says Lamond: “The expo was well attended and there was particular interest in Rooibos extracts from research and development personnel from the tea and beverage industries. We were also able to meet with many of our key customers from across the country.”
Café Asia in Marina Bay Sands, Singapore: Arend Redelinghuys, Sales and Marketing Director at Rooibos Limited, and Clara Liu, Rooibos Ltd representative in China, attended Southeast Asia's biggest café exhibition in Singapore from 14 to 16 March 2013. Pictured here are Rooibos Ltd's Arend Redelinghuys with Heneage Mitchell, Managing Editor of STiR magazine.