Rooibos Ltd hosts stands at expos in Taiwan and Japan to grow its global footprint
Taiwan Tea Industry Expo, Taichung (2-5 January 2015): KJN Partners Ltd, the representatives of Rooibos Ltd in Taiwan, attended the third Taiwan Industry Expo in Taichung to promote Rooibos in this market. The younger generation liked the Rooibos-based iced teas (especially Rooibos with passion fruit) while the others preferred the original Rooibos served as a hot beverage. See photographs.
Foodex, Japan (3-6 March 2015): The Rooibos Café at this trade show was a huge success. Says Clinton Gass, Managing Director of Rooibos Marketing Ltd: "Rooibos as a tea is now well established in Japan and widely available in teabag and ready-to-drink formats. This year, we showcased alternative applications of this trending product. The gourmet Rooibos ice-cream made by a famous Tokyo restaurant was the highlight at our exhibition while the Rooibos yoghurt, red espresso and green Rooibos products supplement also attracted a lot of interest. With the many new enquiries we received for our Rooibos extracts and powdered Rooibos, we are excited to see what new applications emerge over the next year." See photographs.