Rooibos Ltd takes first steps into Middle East market
Rooibos Ltd is currently introducing Rooibos to the tea-drinking Middle East market. Says Arend Redelinghuys, Marketing Director of Rooibos Ltd, “I think our tea will be popular here as I know Middle East tea drinkers like to take their tea with milk. Rooibos is the only herbal tea that can be drunk with milk and sugar as well as black." Redelinghuys revealed that the firm had discussions with Unilever and listings in four supermarkets.