Rooibos Ltd supports tasting event at Tuttofood, Italy
Every year, South Africa's Consulate-General in Milan, Italy, facilitates various events to showcase Rooibos. This included the recent Tuttofood food and beverage expo – a four-day international B2B show taking place in Milan every two years. The Mission organised a Rooibos tasting event in collaboration with the Protea Academy, a local NGO promoting tea culture. Rooibos Ltd sponsored regular and green Rooibos for the tasting event and supplied information brochures in Italian.
The tasting event took place just after the Tea Masters Cup Italy, a competition among tea sommeliers. The theme of this year's competition was mixology, which means competitors had to prepare tea-based recipes. The winner used Rooibos in his recipe.
The Mission provided all the guests attending the tasting event with a fact sheet about Rooibos and its health benefits, recipes for smoothies and cocktails, and two complimentary Rooibos tea bags. The event was officially opened by South Africa's Consul-General, Ms Titi Nxumalo. At the tasting, guests could obtain information on Rooibos and the research carried out on the health benefits of Rooibos. They could also watch videos about Rooibos.
The event was honoured by the presence of Ms Nadine Smith-Clarke, Export Development Manager at WESGRO, who was in Italy on an official visit.