Sharing the story of Rooibos through the media
Media coverage helps to create awareness of Rooibos in various target markets. "Media coverage is about making contact and building a brand," says Gerda de Wet, Communication Manager at Rooibos Ltd. "The articles on Rooibos that appeared in the latest editions of Stellenbosch Visio and Discover Heritage are earned media where publications write stories about our business and brand. At Rooibos Ltd we regard this as an outcome of our ongoing efforts to engage with the media."
Recently, the story of Rooibos was told in two beautifully designed feature articles - one in Stellenbosch Visio ("Rooibos - South Africa's own champagne") and one in Discover Heritage ("Home Brew: Remarkable Rooibos").
A short write-up on Rooibos Ltd's promotional shop at the company's head office in Clanwilliam appeared in the travel magazine onRoute. The article invites readers to visit the shop, buy Rooibos products, enjoy a free cup of Rooibos and watch a video about Rooibos.
Read the articles here: